The expo provides KPMG with a rich thread of talent for its recruitment programme.
Margaret So, recruitment and resourcing director at KPMG China, says CPA Australia is widely recognised and respected, making it a good source to recruit employees.
As a supporter of the expo since the inaugural event, the Big Four firm has seen it grow into an important meeting place for employers and job-seekers. "The mix of potential employers provides candidates with useful insights into the accounting and finance industry."
According to So, while expo participants are usually well informed about the broader aspects of the industry, KPMG's insights into company culture and career opportunities make the face-to-face experience valuable.
"Competition for outstanding talent among accounting firms, banks, legal practices and multinational corporations is becoming more intense, so it is important for us to communicate the unique employer characteristics of KPMG. For example, we focus on organic growth and promote such growth from within, which provides a strong advantage for graduates to succeed," So says.
She advises fresh graduates to evaluate an employer's ability to achieve their short-term and long-term goals. "Many young people regularly like to try something new, so we try to accommodate them. This is one of the advantages to working in a big firm with a large client portfolio covering a wide range of industries and exposure to the mainland market."