The power of yellow and green
Doing its bit for the greater good, DHL launched the
"The carbon credits [we] purchased are both from high-quality verified emission reduction and certified emission reduction projects certified by the clean development mechanism of the United Nations Framework Convention on Climate Change," says Romeo Gabato,
"With this service, customers can support their corporate sustainability goals, boost their environmental credibility and make a positive impact on climate change," he adds.
Gabato says that once a DHL customer signs up to the
But after transporting the shipment, DHL quantifies the related carbon emissions and generates a carbon footprint report pertaining to the shipment through its patented methodology and systems that automatically calculate the equivalent carbon dioxide (CO
The green projects include a biomass power plant in India, a landfill gas plant in Turkey, a hydro-power plant in Brazil, as well as wind power plants in China and Nicaragua.
"Taking the Lesotho project as an example of the [scheme's] social benefits, people who live in rural areas often use open fireplaces for cooking, but this requires a lot of firewood and, in addition to emitting CO
DHL - known for its `the power of yellow' slogan - invests in efficient wood-burning stoves called "Save80", which cuts use of wood fuel by up to 80 per cent. Locals can buy the new stoves at reduced prices.
"The stoves are assembled onsite and maintained there, which creates additional employment for local people," says Gabato, adding that the project could cut CO
Together with other green initiatives such as the Carbon Footprint and the Carbon Estimate reports, DHL has set out to improve its carbon efficiency by 30 per cent between 2007 and 2020.
Apart from banks, multinationals and small and medium sized enterprises, DHL's staff are also key to the
"Employee engagement helps ensure effective and sustainable implementation through behavioural change," says Gabato.