Replacement Demand to Boost PC Sales in 2015, says Strategy Analytics |
Home > Career Advice > Market Watch > Replacement Demand to Boost PC Sales in 2015, says Strategy Analytics

Replacement Demand to Boost PC Sales in 2015, says Strategy Analytics

Published on Thursday, 09 Oct 2014
Global Computing Devices Installed Base 2009-2018

--- More than 70 percent of Developed Market Households Will Continue to Own PCs through 2018

BOSTON, Oct. 9, 2014 /PRNewswire/ -- Having experienced negative growth since 2012, global PC sales are expected to rise 5 percent in 2015 driven by replacement of an ageing installed base according to Strategy Analytics' Connected Home Devices (CHD) service report, "Computers in the Post-PC Era: Growth Opportunities and Strategies."

Click here for the report:

PC sales will fall by 4 percent in 2014 before returning to modest growth in 2015 and beyond to support replacement demand.
Strategy Analytics' consumer research of computing device usage in developed markets indicates that PCs remain essential computing devices despite healthy Tablet sales.

  • Frequent Tablet usage has grown by 22 percentage points from 2011 to Q4 2013 up to 32 percent of all households while frequent Mobile PC (excluding Tablets) usage has stayed steady through this period, as 63 percent of all households indicated they frequently used Mobile PCs.
  • Frequent usage of all PCs (including Mobile and Desktop PCs and excluding Tablets) remained above the 90 percent mark of all households, falling only 3 percentage points during this period.


Eric Smith, Analyst of Connected Home Devices, said: "Multiple PC ownership is falling as Tablet sales supplant replacement demand for secondary PCs mainly used for casual tasks. Still, PCs will remain essential devices as households eventually replace their primary PCs used for productivity tasks such as spreadsheet and video editing or personal banking."

David Watkins, Service Director, Connected Home Devices, added: "The modern Tablet user experience is quickly arriving on the PC thanks to more affordable 2-in-1 Convertible PCs and new operating systems which blend traditional PC and Tablet user experiences. We see development of these forces aligning perfectly with an older PC installed base ripe for replacement in 2015."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success.

US Contact: Eric Smith, +1 617 614 0700,
European Contact: David Watkins, +33 153 409 952,

Source: Strategy Analytics

Become our fans