Thanks to ever-morphing communication technologies, relentless globalisation, and skittish market conditions, the job-hunting game has become more like a war of attrition. And in such wars, guerrilla warfare achieves tactical and strategic goals. Hence, low-intensity-conflict adaptability is crucial, or so maintain authors Jay Conrad Levinson and David E. Perry.
Thanks to the ever-changing business world, the book's two predecessors are now slightly out of date. And in this paradigm, datedness is the kiss of death. The next edition will likely be out fairly soon, but for now, this version provides enough ammunition for the lost guerrilla trying to relocate his office base camp. Still, it's a jungle out there, and only the toughest survive, as the authors remind us - by quoting Charles Darwin in one of their more dumbed-down moments.
Here, you'll discover all the usual - and some novel - techniques to reach hiring managers at your dream employers. There are case studies from successful "guerrilla job-hunters" that showcase what works in today's hyper-competitive job market.
One wonders though, are these real people? Some of these over-assertive alpha males would undoubtedly be told to get lost by the kind of recruiters we're used to in Hong Kong.
Moreover, the "Guerrilla Intelligence" stories planted throughout the book smack of self-promotion and hype. But there are good tips here on how to bypass the corporate gatekeepers and reach the hiring gods.
But when all's said and done, this book is mistitled. The verb "marketing" should be replaced with "selling". And since selling oneself is getting harder,
So who are these dudes? It turns out that Jay Conrad Levinson is chairman of "Guerrilla Marketing International" - good grief, a whole brand in itself! - as well as the author of over 50 other books. He taught for a respectable 10 years at the University of California, Berkeley. And is probably never ever going to have to go job-hunting himself, given the success of the
The other suit is David E. Perry, dubbed the "Rogue Recruiter" by
This is good provocative reading in testing times, but exercise caution in applying the lessons offered. Some tips will work, others would risk turning you into an urban workplace legend - for the wrong reasons.