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Woman Behind One Direction Fragrance "Our Moment" Lands at Anthony Brands

Published on Wednesday, 09 Jul 2014
Dana Kline (Photo source: Anthony Brands)

NEW YORK, July 8, 2014 /PRNewswire/ -- Anthony Brands announced this week that Dana Kline, a seasoned business executive with over 25 years of experience in the cosmetics and fragrance industry, has been named Executive Vice President of Global Sales at the company.
Anthony Sosnick, founder and CEO of Anthony Brands, created this role for Kline to assist with the company's current revamp and diversification of categories including women's, prestige body care, luxury market, and intimates. In her role, Kline will oversee the Global Business Development, which includes building up the company's business portfolio for domestic and international markets. She also has her sights set on enhancing the structure and process of sales and training execution to achieve growth and ROI for the brand.

"I am thrilled to have Dana Kline join Anthony Brands as Executive Vice-President, Global Sales. Kline's background includes 25 years of prestige beauty industry expertise and she has represented brands including Our Moment/One Direction, Coty Beauty and Christian Dior," notes Sosnick. "She will be an integral part of executing the company's vision."

In her previous post at Fusion Brands, Inc. as President of Luxury Fragrance and Executive Vice President she created a luxury fragrance division. In her time there, she added a portfolio of luxury brands, including Diane Von Furstenberg, Paul Smith, Betsy Johnson, and Oscar de Renta and directed all marketing and sales efforts for Clean and Fusion beauty. Kline is credited with capturing the global license and executing development of the highly publicized One Direction "Our Moment" fragrance that generated a record-breaking volume of $23 million in the U.S. Market & $120 million globally. "Our Moment" also received a FiFi Award in June 2014 for celebrity fragrance of the year.

Kline's entry into the industry was unique. She began her career on the selling floor of specialty and department store retailers in the United States. This distinct beginning provided her with a nonpareil understanding of the consumer brand experience, along with the complexity of the luxury department store system.

Kline has been the driving force behind the success of numerous prestige fragrance brands. She worked to make Issey Miyake and Jean Paul Gaultier's first fragrance two of the biggest beauty success stories in decades. Her next venture was developing and executing a very successful sales strategy in the Mid-West market for Estee Lauder's Prescriptives. From there she moved on to LVMH where she continued her track record with the award winning fragrance launches of Michael Kors, Marc Jacobs and Parfums Givenchy and Christian Dior. It was this experience that led Kline to relocate to New York with Puig Prestige Beauty where she was involved in all planning and development of the first Prada fragrance launch in North America and managed the execution of Nina Ricci, Carolina Herrera, Commes Des Garcons, and Paco Rabane fragrances.

Following this, Kline became the Vice President of sales and marketing in North America for all distribution for prestige fragrance houses Ferragamo, Annick Goutal, Lolita Lempicka, Etro, Herve leger, and Ungaro. Kline then used her expertise and excellent industry relationships to form a sales and marketing company, Icon Beauty, where she was President and represented Coty Beauty brands such as Beyonce, David Beckham, Nautica, Kate Moss, and Guess fragrances.

For over a dozen years, New York City-based Anthony Brands has researched and developed multiple personal care brands specifically targeted to meet the needs of both men and women. Founded in 2002 by innovator and men's grooming expert, Anthony Sosnick, Anthony Brands has remained one of the leading personal care brands and consists of five umbrella brands including: Anthony, Shaveworks, Emily & Tony, Grandma Stelle's, and ACTION Solutions for Men. The core line, Anthony, is a multi-functional, multi-benefit, nature-based personal care system of skincare and bath & body products designed for men, yet borrowed by women. Anthony's goal is to make a real difference in the lives of men, and that includes their total health and well-being. Anthony goes beyond grooming to take on the fight against prostate cancer, a health concern for all men, by donating a portion of proceeds from the sale of every product in the line to the fight against prostate cancer.

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