Europe Group is a luxury retailer carrying over a hundred of high-end brands. To cope with our expansion, we invite high caliber personnel to fill the following position:

Europe Group is a luxury retailer carrying over a hundred of high-end brands. To cope with our expansion, we invite high caliber personnel to fill the following position:

Brand Marketing Manager

Job level Middle
Work exp 3 Years To 5 Years
Education Bachelor Degree
Location Tsimshatsui
Employment type Full Time
Benefits 5-day week, Dental plan, General holidays, Insurance plan, Medical plan, Paternity leave
Industry Retail - Luxury / Jewellery / Watch
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - General / Support
Sales / Business Development / Customer Service > Business Development
Published On 17/11/2016

Responsibilities:

  • Leverage luxurious brand image and enhance awareness; ensure brand guidelines are met through all channels of advertising and tactical promotions;
  • Work closely with Business Development team to drive sales, maximize business opportunities and promote brand awareness;
  • Budget planning, ensure smooth implementation of all marketing programs and activities (both ATL & BTL), evaluate the effectiveness of different marketing programs & platforms;
  • Organize trade exhibitions and PR events in HK, China and South East Asian countries;
  • Coordinate with internal and external parties to ensure excellent execution of marketing / brand building initiatives;
  • Develop potential sales tools to maximize business growth;
  • Support ad hoc projects as assigned.

Requirements:

  • Degree holder in business related disciplines;
  • Over 3 – 5 years’ solid related working experience in the luxury industry, especially in wholesale sectors, particularly handling with products like watches, jewelry and eyewear;
  • A strategic thinker with demonstrated experience in the analysis of market trend, brand building and media networking;
  • Dynamic, resourceful, multi-tasked and able to articulate business objectives;
  • Strong in communicating with different people at all levels, both internally and externally;
  • Able to generate different kinds of copywriting, e.g. press release, product release, brand materials etc.;
  • Proficient in PC skills including common Microsoft Applications and Chinese Word Processing; knowledge in Photoshop / Illustration is an advantage;
  • Fluent in English, Mandarin and Chinese, both written and spoken;
  • Travel to China / Overseas is required;
  • Candidate with less experience will be considered as Assistant Brand Marketing Manager.

Interested parties, please send your detailed resume with expected salary to personnel@europe.com.hk

Data collected will be used for recruitment purpose only.