Lucerna Group is an innovative recruitment and technology company, dedicated to deep domain specialist recruitment in each market segment serviced while also consistently looking at how we can offer innovative business solutions through developing methodologies, concepts and technologies to ensure that...

Lucerna Group is an innovative recruitment and technology company, dedicated to deep domain specialist recruitment in each market segment serviced while also consistently looking at how we can offer innovative business solutions through developing methodologies, concepts and technologies to ensure that we offer an unparalleled experience for both existing and future clients and candidates.

Brand Strategy Manager

Job level Middle
Education Bachelor Degree
Location Hong Kong Island
Employment type
Industry Others
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Published On 15/11/2016

 

Lucerna Group have been engaged by a globally recognized brand that is currently operating in over 200 countries and a turnover exceeding billions of dollars.  

The client operates within a fast paced highly entrepreneurial environment and due to continued expansion we are supporting their Marketing & Strategy team in Hong Kong team search for a Brand Strategy Manager.

You will be responsible for:

  • Attracting customers via innovative marketing campaigns.
  • Build and deliver strategies to attract the millions of potential consumers in the region.
  • Implementing framework and analysis of business opportunities.
  • Formulate long terms strategies to support the companies growth.
  • Drive go to marketing strategies for new product campaigns.
  • Co-develop local and international launches.
  • Mentor and educate teams on marketing strategies and reporting.


Ideally you will have:

  • Minimum of 5 years work experience in the FMCG or consumer product marketing.
  • Strong track record of delivering online and offline marketing.
  • Ability to develop strategy and business plans / reports.
  • Knowledge of digital marketing in Hong Kong.
  • Ambitious and highly motivated. 

This is a rare opportunity to join an organization and team that are at the forefront of marketing and one of the most desirable brands to work for in this space.  Please get in contact ASAP to avoid disappointment.