Job No.: 493690 Employment Type: Full time Departments: Personal Banking and Product Management Job Functions: Business Development, Strategic Planning, Product Development & Management, Project Management, Marketing

Job No.: 493690
Employment Type:
Full time
Departments:
Personal Banking and Product Management
Job Functions:
Business Development, Strategic Planning, Product Development & Management, Project Management, Marketing

Business Strategy Manager (Campaign Management) - (業務策劃經理 - 客戶體驗及數據管理)

Job level Middle
Work exp Minimum 3 Years
Education Bachelor Degree
Location Central
Employment type Full Time
Industry Banking
Job function Accounting > Financial Analyst
Marketing / Public Relations > Marketing - Brand / Product Management
Banking / Finance > Retail Banking / Branch Banking
Published On 08/11/2016
ref. 493690

Responsibilities:

  • Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
  • Provide campaign execution supports driving for segment/ product direction & strategies
  • Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
  • Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
  • Produce analytics reports for both regular and campaign specific needs
  • Take part in analytical model development to achieve business objectives
  • Identify and coordinate special projects and initiatives

Requirements:

  • Degree holder with major in quantitative, numerical science or related disciplines
  • At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
  • Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
  • A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
  • Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website “http://www.bochk.com”

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.