Card Product and Marketing Manager

Job level Middle
Work exp Minimum 2 Years
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Retail Banking / Branch Banking
Marketing / Public Relations > Marketing - Brand / Product Management
Banking / Finance > Private Banking / Wealth Management
Published On 09/11/2016
ref. BBBH4906_43633
Card Product and Marketing Manager

  • Card product team
  • Good project management
  • Excellent career prospect




About the company

Our client is one of the leading retail banking groups in Hong Kong. To cope with the recent expansion, they are looking for a Card Product and Marketing Manager.



About the role

You will be responsible for planning, implementing and evaluating product and marketing strategies to increase card business growth. You have to maximize business opportunities by liaising with vendors for special privileges or organizing joint promotional activities to increase card acquisition. You need to conduct market research on competitors' products and customer's behavior to suggest new ideas for upcoming marketing programs. You are also requested to manage marketing budget effectively and organize product launch projects to maximize the effectiveness of sales campaigns.



About the person

To qualify, the successful individual must possess:

  • University Graduate in Marketing, Business Administration, Communication or related disciplines.
  • At least 3 years of experience in marketing function in banks with good knowledge in credit card products is a must.
  • Good negotiation and analytical skills.
  • Excellent interpersonal and communication skills.
  • Innovative, organized and self-motivated.
  • Able to work under pressure and meet tight deadline.
  • Proficient in spoken and written English and Chinese (Cantonese and Mandarin).


Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.