We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both domestic and overseas customers. We also play a major role in the development of e-commerce as well as...

We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both domestic and overseas customers. We also play a major role in the development of e-commerce as well as credit card market in Mainland China. To cope with our rapid business expansion, we are now looking for high-calibre candidates to take up the following challenging roles:

Contract Marketing Officer (E-Channel , Consumer Loans)

Job level Entry
Work exp Minimum 1 Year
Education Bachelor Degree
Language Chinese - Cantonese, English, Chinese - Mandarin
Location Hong Kong Island
Employment type Contract
Industry Banking
Job function Marketing / Public Relations > Marketing - Digital Marketing
Banking / Finance > Others
Marketing / Public Relations > Marketing - Market Research
Published On 25/11/2016
ref. CLDCMO- CP1611

Responsibilities:

  • Assist to plan, develop and manage the digital channel; monitoring the digital channel efficiency & to boost up the business result. 
  • Review/analyze/evaluate the performance of different e-platform, digital industry trends, competitive environment and new product features/function/application to improve sales result, customer experience and product quality
  • Conduct campaign result/channel performance review, market research, market trends study in order to optimize online and mobile promotions and improve E-Channel sales performance; prepare & support the campaign offer proposal and the result tracking.
  • Coordinate with internal and external parties to ensure excellent execution of e-marketing initiatives and e-project idea generation
  • Assist in daily operation and provide support on ad-hoc duties as assigned

Requirements:

  • Degree holder in Business Administration, Marketing, Information Systems, e-Commerce or related disciplines
  • Minimum 1 years of solid experience in digital marketing
  • Experience in agency and/or financial institution is preferred
  • Strong understanding of performance marketing and online business acquisition
  • Sales-driven with creative and strong marketing sense as well as business acumen
  • Capable to handle multi-tasks in a fast-paced environment and with tight deadlines independently
  • Proactive, organized, detail minded and good team player
  • Strong communication, interpersonal and presentation skills

Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications. 

Attractive remuneration packages will be offered to suitable candidates. Interested parties please send full resume with present and expected salary to Human Resources Department, 20/F BOC Credit Card Centre, 68 Connaught Road West, H.K. (Please quote Ref. no.) OR email to recruit@boci.com.hk 

* Personal Data collected will be used for recruitment purposes only. Applicants who do not hear from us within 4 weeks may consider their applications unsuccessful and their data will be destroyed within 3 months of receipt.