Customer Proposition Marketing Manager

Job level Middle
Work exp Minimum 3 Years
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Banking
Job function Banking / Finance > Retail Banking / Branch Banking
Marketing / Public Relations > Marketing - Customer / Trade Marketing
Marketing / Public Relations > Marketing - Brand / Product Management
Published On 07/10/2016
ref. BBBH5383_62898

Customer Proposition Marketing Manager

*Segmentation marketing programs
*Customer portfolio analysis
*Excellent career prospect

About the company
Our client is one of the leading retail banking groups in Hong Kong. Due to the recent expansion, they are looking for a Marketing Manager for their Customer Proposition team.

About the role
Reporting to the Marketing team head, you will be responsible for identifying, formulating and implementing segmentation marketing strategies for different customer groups. You have to lead various marketing projects and work with internal departments and sales channels to cross selling bank products. You need to perform portfolio and customer trend analysis to develop future customer business planning. You are also required to execute cost-effective marketing activities to explore more customer channels to achieve assigned business targets.

About the person
To qualify, the successful individual must possess:
  • University Graduate in Marketing or Business related discipline is preferable.
  • At least 3 years of relevant experience in marketing with good bank product knowledge is a must.
  • Sound experience in customer segmentation marketing and familiar with card / investment / loans products is an advantage.
  • Strong business sense and good communication skills.
  • Well-versed project management skills and self-motivated.
  • Able to work under pressure and meet tight deadline.
  • Proficient in spoken and written Chinese (including Mandarin) and English.


Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.