Digital Fundraising Specialist
Amnesty International is looking for a Digital Fundraising Specialist to be based in our Hong Kong office. This role is in the Global Supporter Engagement Programme which sits within the Global Fundraising and Engagement (GFE) Directorate, which provides strategic leadership to AI sections for the overall movement growth strategies in people and money.
Salary Hong Kong 655,979 HKD
About the Role:
The Digital Fundraising Specialist will support the development of Amnesty International's Digital fundraising strategy, and will focus on the acquisition of regular donors, acquisition of cash donors and lead generation for conversion in order to drive the growth of income from individual donors and International Members. This specialist will offer technical fundraising expertise, advice on investments and guidance on managing digitally acquired supporters and techniques to maximize their income through more efficient processes.
As a Digital Fundraising Specialist you will have extensive and proven experience in digital fundraising (online, social and SMS) in the areas of individual giving, (acquisition and retention) and other channels such as DRTV. The successful candidate will have proven hands-on experience in planning, developing and delivering Digital Fundraising projects and in setting benchmarks for performance. With strong analytical skills, the digital fundraising specialist will develop and use monitoring tools for fundraising and digital marketing activity. If you are committed to human rights, have excellent digital fundraising, project planning and communication skills, and want to help Amnesty International to make an even bigger impact, this could be the role for you.
Amnesty International is a global movement of more than 7 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world and have:
- more than 2 million members and supporters who drive forward our fight for rights
- more than 5 million activists who strengthen our calls for justice
Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they're denied. And whether we're applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we're all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere. We can only do this because of the generous donations from millions of people around the world.