PRODUCT INNOVATOR – the owner of “Gifthing”, a fast growing HK brand specializing in quality baby keepsake products, we provide a diverse range of memorable gifts such as baby shower books, growth albums, personalized memory books to help parents capture the many special moments of...
PRODUCT INNOVATOR – the owner of “Gifthing”, a fast growing HK brand specializing in quality baby keepsake products, we provide a diverse range of memorable gifts such as baby shower books, growth albums, personalized memory books to help parents capture the many special moments of babyhood. Our services include product design & development, distribution & sales of OBM items and patent illustration. Target markets of Gifthing span the N. America, Middle Est and AP region.
For more about us, please visit www.gifthing.com
Digital Marketing Manager
What you will be doing:
- Develop and execute marketing plans of baby related products and gifts and premium for local and international markets;
- Develop the marketing strategy for products and the brand in line with the company’s objectives;
- Responsible for product planning, conduct market research to identify market trends and opportunities, and to determine product positioning;
- Plan and manage all marketing, advertising and promotional projects and activities;
- Formulate and execute social media tactics;
- Develop and manage the marketing budgets;
- Monitor and report on the effectiveness of marketing communications;
- Develop channels and potential strategic partnership for marketing;
- Formulate and implement pricing strategies;
- Work closely with Product Design teams for new product development;
- Conduct product training to front line personnel and to support the distributors and sales representatives with marketing programs;
- Perform other duties assigned by management.
What you need for this position:
- University graduate in Marketing, Business Management, or related discipline;
- Minimum 5-10 years working experience in product management and/or product marketing, preferably in baby related products, and gifts and premiums fields;
- Proven track record in managing product marketing and positioning;
- Experience of internet marketing, on-line shop, social media tactics is highly preferable;
- Experience in mainland China markets and Hong Kong is an advantage;
- Proactive, project driver, and result-oriented;
- Excellent communication, presentation skills and good interpersonal skills;
- Excellent command of written and spoken English, and fluent in Mandarin;
- Travel is required.