Founded in 2000, Eastwood has been specializing in the provision of Executive Search & General Recruitment within Greater China and Asia Regions. As a search specialist, we provide decision-makers with unparalleled resources to recruit high-performing individuals who capable of delivering immense...

Founded in 2000, Eastwood has been specializing in the provision of Executive Search & General Recruitment within Greater China and Asia Regions. As a search specialist, we provide decision-makers with unparalleled resources to recruit high-performing individuals who capable of delivering immense value to an organization’s growth and profitability. Over the years we have been the executive search partner of choice for Fortune 500 companies, multinational corporations, listed companies in Hong Kong and Mainland China as well as Hong Kong based enterprises. Our domain expertise covers:

  • High Fashion & Luxury
  • FMCG & Retail
  • Finance & E-Commerce
  • Manufacturing & Sourcing

Our goal is to be the best search firm in the Regions. We have a record of success in recruiting middle to senior management level positions located in Hong Kong, PRC and in Asia. Our edge builds on our expertise to the industries and strong business acumens. We are proud of our high standard of professionalism, continuous delivery of quality services and long term stay-close relationship with the clients.

Contact Information:

General Enquiry: info@eastwoodasia.com
Job Application: resume@eastwoodasia.com

Telephone:+852 2203 4021
Fax: +852 2403 6022

Address:
Suites 1404 & 1406, Leighton Centre
77 Leighton Road, Causeway Bay                                                                                       Hong Kong

DIGITAL MARKETING MANAGER, GREATER CHINA (CIRCA HK$ 750K p.a.) (IC16067)

Job level Middle
Work exp 5 Years To 7 Years
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Retail - Luxury / Jewellery / Watch
Job function Digital / Web / Mobile > Digital Marketing / Social Media
Marketing / Public Relations > Marketing - Digital Marketing
Published On 25/09/2016
ref. IC16067

A high-end global jewelry brand has just tapped into Asia market, they have created this new headcount to cope with their upcoming business expansion in Asia:

Job Responsibilities:



  • Report to Regional Marketing Director
  • Manage all social media channels for China (e.g. WeChat, Weibo, etc) and HK (e.g. facebook, Instagram, etc), ensure all social media communications, images and layouts are aligned with brand message and consistent with global guidelines
  • Partner with agencies to plan & execute regional and local social media campaigns/activities
  • Create and manage social media calendar, balance the needs of global content adaptation vs local content creation for all social platforms
  • Create and manage bloggers, influencers & key KOLs outreach programs in key markets, in partnership with regional and global PR and social media teams
  • Develop and execute all online advertising/marketing activities, SEO to integrate with offline campaigns by working closely with internal and external parties
  • Actively pursue and build digital media relations and get synergy with traditional media relations
  • Proactively give advices for the content improvement of the brand website especially Chinese site
  • Regularly monitor & evaluate the effectiveness of the digital marketing tools



Job Requirements:

  • Degree holder
  • At least 5-7 years of digital/online marketing experiences where 2-3 years in social media engagement
  • Relevant PRC exposure & experiences in luxury sector is a must
  • In-depth knowledge about digital media environment and the use of social media channels/tools
  • Independent with excellent communication skill & creative-minded
  • Proficiency in spoken and written English, Chinese and Mandarin
  • Candidates with more experiences can be considered as Regional Social Media Director

 


Reply Information:

For interested parties, please send your full resume (quoting reference no. IC16067) to resume@eastwoodasia.com

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