Initiative Recruitment is a Hong Kong-based professional recruitment company. We specialise in the recruitment of sales, marketing and senior management professionals at the middle and senior levels. We focus on positions in Hong Kong and work on roles around the region. Our clients include local, regional and international employers from the commerce & industry and financial services sectors.
Digital Marketing Mgr, AP – Int’l Consumer Brand


This international fashion apparel brand has an established heritage and long term presence around the world. An opening exists for an experienced digital marketing manager with regional experience to join the organisation in Hong Kong.

In this regional role you will be responsible for digital brand management, engaging digital audiences and acquiring customers and developing and implement digital marketing, media and content strategies for the region. You will design the digital customer journey and will provide digital toolkits for use by local markets to optimise the customer experience and to increase conversions. Tracking, reporting and analysing digital activities and providing recommendations will also form a major part of your role.

 - A minimum of 8 years in digital marketing
 - Regional experience with multinational consumer brands
 - Extensive knowledge of all digital marketing sub-disciplines
 - Technology savvy and skilled in web technologies and analytics tools
 - Excellent command of English

To apply for this role, please submit your CV to quoting reference VL162243C, or contact us on +852 3752 0515 for more information. Data collected is for recruitment purposes only. Please visit for a full list of current vacancies.


Job level Senior
Work exp 8 Years
Education Diploma / Certificate
Industry Retail - Fashion / Accessories
Job function Marketing / Public Relations (Marketing - Brand / Product Management)
Marketing / Public Relations (Marketing - Digital Marketing)
Media / Advertising (Media Strategy / Plan / Buy)
Location Hong Kong
Employment type Full Time
Benefit MPF , Medical plan
Published On 25/11/2016