Digital Platform Manager - Social Media

Job level Senior
Work exp No work experience
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Advertising / Marketing / Public Relation
Job function Digital / Web / Mobile > Social Media
Media / Advertising > Others
Published On 22/11/2016
ref. BBBH5445_53323
Responsibilities:

  • Ability to employ social media and other digital assets to boost all campaigns
  • Understanding of best practices in storytelling through digital media
  • Ability to lead multiple complex projects that cross both media and organizational boundaries
  • Ability to lead staff members and manage contractors or agency
  • Lay a pivotal role in owning the end-to-end digital journey for corporate brand
  • Strategically oversee all digital goals (web/social/media/analytics/digital) and integrate with overall business and brand communications objectives.
  • Take ownership of the strategy behind digital marketing services, establish KPIs at onset and measure at completion to ensure success across all digital efforts
  • Work side-by-side with creatives, research/data team, and content leads to align all KPIs
  • Direct, oversee, and influence all marketing initiatives including social, search, mobile, and all creative content development.


Qualifications:
  • 6+ years professional experience in managing digital campaign, agency background will be a plus
  • Bachelor degree in Marketing, Communications or Journalism
  • Highly familiar with the nuances of every social platform
  • Compelling presence in conversation, presentation, and in written form
  • Ability to present clearly, concisely, and inspirationally, both internally and to clients
  • Hard-working, driven, and willing to get hands dirty
  • Understands the difference between observation, trend, and insight
  • Passion for and understanding of digital and social media platforms and best practice
  • Good command in English and Chinese


Click "Apply Now" to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.