Manager Marketing - Global Marketing

Job level Middle
Location Hong Kong
Employment type
Industry Banking
Job function Banking / Finance > Others
Published On 04/10/2016
ref. 000086JO

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Manager Marketing.

In this role, you will

  • Develop effective programme strategies and mechanics to promote specific products and services for different customer groups and segments via different channels
  • Conduct market and portfolio analysis and segmentation studies to assist in programme development
  • Independently manage and ensure smooth programme implementation
  • Monitor and analyse programme performance, and recommend and implement actions for improvement.
  • Manage marketing budget and ensure effective deployment to enhance return on investment
  • Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
  • Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

To be successful in this role, you should meet the following requirements

  • University graduate in business studies with a background in marketing is preferred
  • Extensive experience in a marketing role, ideally having worked for a banking or financial institution with involvement or a good understanding of credit card
  • Proficient in data analysis, project management, advertising production and direct marketing with good commercial sense
  • A team player with good interpersonal skills and the ability to multitask and meet tight deadlines
  • Experienced in liaising with external business partners and suppliers
  • Possess hands on computing skills, including proficiency in Microsoft Office applications
  • Strong communication skills, especially in written Chinese and English a must

For further details and application information please visit our career site, search under reference number 000086JO

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited