Marketing Director (based in Shanghai)

Job level Senior
Work exp Minimum 10 Years
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Retail - Fashion / Accessories
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Customer / Trade Marketing
Published On 23/09/2016
ref. BBBH5681_37053
Well Established Apparel Brand in Greater China

Newly Created Marketing Director Opportunity

Marketing Background from High End Fashion / Accessory

Our client is an international brand with good presence in Greater China. A new opportunity now exists for a Marketing Director from high end products to join their team in China.

Based in Shanghai and reporting to the Executive Director, you will develop markeitng strategy, annual budget plan and trade marketing project for the brands in Greater China. You will drive ATL, BTL, event, PR as well as new product launch to grow the brand awareness and generate leads to the shops. With good knowledge of retail market in China, you will lead CRM strategy and create detailed analysis on customer to assist business development plan. To leverage with external partners, you will work effectively with large retailers and franchise to induce incremental sales to the business. As a leader in the management, you will coach the the marketing team and improve the quality of work. It is a rare opportunity to work in China with a growing and promising high end brand.

To quality, successful individual must posses:
  • 10+ years strategic marketing experience from China
  • Knowledge of luxury retail market in leading cities, Shanghai/Beijing/Guongzhou
  • All rounded marketing skills, including digital marketing
  • Ability of working with external stakeholders for decision making
  • Energetic, dynamic, organised, strong communication skills in English and Mandarin
  • University degree in Marketing / Business or other related discipline

Click "Apply Now" to apply for this position or call Connie Au at +852 3180 4929 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.