Swire Resources Limited is the leading retailers and wholesalers of a number of top-selling sports, lifestyle and outdoors brands of apparel, footwear and accessories products. To cope with the Company's rapid expansion, we invite high caliber personnel to join us:

Swire Resources Limited is the leading retailers and wholesalers of a number of top-selling sports, lifestyle and outdoors brands of apparel, footwear and accessories products. To cope with the Company's rapid expansion, we invite high caliber personnel to join us:

Marketing Executive / Marketing Assistant

Job level Entry
Work exp 2 Years To 8 Years
Education Bachelor Degree
Language English
Location Hong Kong
Employment type Full Time
Industry Retail - Fashion / Accessories
Job function Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - General / Support
Published On 07/10/2016
ref. ME/CP

The incumbent will assist the formulation and execution of advertising, promotional and in-store activities of the assigned brand(s):

Responsibilities:

  • Be responsible for the communication of marketing information to retail shops / wholesale markets and co-ordination of marketing materials, integrating support for sales team initiatives
  • Develop impact and effective advertising & promotional materials to enhance brand image, product awareness and drive sales that are in line with corporate strategy.
  • Media planning for advertising and liaise with media to get the most competitive cost, best position and free coverage.
  • Develop brochures, leaflets, in-store decor and ticketing to enhance communication in-store.
  • Develop bilingual copy for VM materials and work closely with VM team to ensure integration in the communication.
  • Assist in handling customer enquiries and complaints.
  • Assist in premium sourcing.
  • Explore/identify sponsorship and promotion opportunities to generate higher awareness and credibility for the product & brand.
  • PR & Joint-Promotion planning and arrangement
  • Carry out market research and customer surveys to assess demand, brand positioning and awareness if necessary
  • Monitor counterfeit and parallel activities
  • Evaluate marketing campaigns

 

Requirements:

 

  • University graduate in Marketing / Commerce or related discipline
  • At least 2 years relevant working experience in retail marketing
  • Pro-active, with excellent interpersonal and communication skills and able to work under pressure
  • Proficient in MS Words, Excel and Powerpoint
  • Excellent command of written and spoken English & Chinese

 

***Candidates with less experience might be considered as Marketing Assistant.***

 

Attractive remuneration package together with a wide range of fringe benefits including 5-day week, non-contributory retirement benefits scheme, medical coverage and life insurance will be offered.

 

Please send resume with present and expected salary to Human Resources Department, Swire Resources Limited, 23/F, Cityplaza One, 1111 King's Road, Island East, Hong Kong or by fax to 2307 2357  or click below "Apply Now" button.  Please quote reference number "ME/CP" as subject of email or on cover of application letter.