We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both domestic and overseas customers. We also play a major role in the development of e-commerce as well as...

We are one of the specialized companies of Bank of China (Hong Kong) Limited. As a global credit card centre in Hong Kong, we strive to provide world-class credit card products and services to both domestic and overseas customers. We also play a major role in the development of e-commerce as well as credit card market in Mainland China. To cope with our rapid business expansion, we are now looking for high-calibre candidates to take up the following challenging roles:

Marketing Manager, Consumer Loans (Team Head Role)

Job level Middle
Work exp 8 Years To 10 Years
Education Bachelor Degree
Language Chinese - Cantonese, Chinese - Mandarin, English
Location Hong Kong Island
Employment type Full Time
Benefits 5-day week
Industry Banking
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Corporate Communications
Banking / Finance > Research / Analysis
Published On 18/11/2016

Responsibilities:

  • Lead and supervise the marketing team so as to optimize business dynamics
  • Plan and develop effective marketing strategies to reinforce company position, brand and product image
  • Identify customer segments and develop effective marketing initiatives for driving business growth
  • Formulate and monitor marketing programs to acquire new loan customers, encourage usage and customer loyalty
  • Perform post-program analysis and monitor program financials to ensure programs effectiveness
  • Evaluate marketing effectiveness for different media and channels to meet yearly budgeted revenue and other business KPIs
  • Drive different internal and external parties to ensure efficient and effective implementation of planned initiatives

Requirements:

  • Degree holder in Marketing, Finance, Business or related disciplines 
  • Minimum 8 years relevant working experience in banking / financial institutions / advertising agencies 
  • Strong in advertising & marketing program management
  • Good knowledge of consumer loans products
  • Creative, good commercial sense and strong project management skill
  • Able to work independently & meet tight time line.
  • Good interpersonal skills, highly organized, initiative, analytical and adaptive to the market change
  • Excellent presentation and communication skills

Applicants for the above position must be proficient in spoken and written Chinese (including Mandarin) and English, and be competent in MS Office applications.

Attractive remuneration packages will be offered to suitable candidates. Interested parties please send full resume with present and expected salary to Human Resources Department, 20/F BOC Credit Card Centre, 68 Connaught Road West, H.K. (Please quote Ref. no.) OR email to recruit@boci.com.hk


Personal Data collected will be used for recruitment purposes only. Applicants who do not hear from us within 4 weeks may consider their applications unsuccessful and their data will be destroyed within 3 months of receipt.