Amnesty International has embarked on a global transition programme to ensure a more impactful and truly global presence for the movement. A movement that acts with greater legitimacy, speed, capacity and relevance as we stand alongside those whose rights are violated. We are adapting to a changing world by building on Amnesty International’s 50+ years of ground-breaking achievements for justice and freedom. We believe that by deepening our work in global offices we will be even more in line with our mission and core values. Our activists and staff around the world will have increased direct and indirect contact with defenders, partners and human rights violations in different parts of the world with our IS staff “closer to the ground”
Regional Content Manager
ABOUT THE ROLE:
This role is key in the development and implementation of Amnesty International's communication strategy in the East Asia region. Working with and as part of the communications team in the regional office, you will design, build and execute on digital communications campaigns, utilising data analytics and content marketing to segment and grow our audiences in the region. You will also work with local sections in the region, advising them on supporter marketing and campaigning activities including helping them with retention strategies and supporter journeys.
You’ll also be a skilled storyteller, able to roll up your sleeves to develop compelling communications to our audiences that you will analyse, test, optimise and report on regularly to improve future communications. You will develop innovative ideas and draft and implement creative communication strategies – making sure all communications embody Amnesty International’s brand.
As part of our East Asia regional office in Hong Kong you will work in collaboration with colleagues regionally and globally to develop engaging communications for human rights campaigns in the region.
You are an experienced digital marketer with an understanding of the diverse audiences in the East Asia region backed up by working experience engaging with them through creative digital campaigns. You are particularly fluent at analysing and segmenting audiences, and are a passionate digital advocate with the drive to use digital tools and platforms to bring about human rights change.
You should also be an accomplished storyteller with some journalism experience and strong writing and copyediting skills. Technically speaking, you’re at home using analytics and content marketing tools, as well as common CMS platforms like WordPress. Just as important are your skills at building relationships, advocating and persuading across a range of cultures and contexts.
You’ll be bilingual (English and Mandarin Chinese) and be fluent in reading, writing and spoken for both.
Amnesty International is a global movement of more than 7 million people who campaign for a world where human rights are enjoyed by all. We reach almost every country in the world and have:
- more than 2 million members and supporters who drive forward our fight for rights
- more than 5 million activists who strengthen our calls for justice
Our aim is simple: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they're denied. And whether we're applying pressure through powerful research or direct lobbying, mass demonstrations or online campaigning, we're all inspired by hope for a better world. One where human rights are respected and protected by everyone, everywhere.
For information on key issues we’ve been working on recently, please go to amnesty.org
Amnesty International is committed to creating and sustaining a working environment in which everyone has an equal opportunity to fulfill their potential and we welcome applications from suitably qualified people from all sections of the community.