Job No.: 492562 Employment Type: Full time Departments: E-Finance Centre Job Functions: Business Development, Strategic Planning, Information Technology

Job No.: 492562
Employment Type: Full time
Departments: E-Finance Centre
Job Functions: Business Development, Strategic Planning, Information Technology

Senior Business Strategy Manager (E-Finance Strategy & Planning)

Job level Middle
Work exp Minimum 8 Years
Education Bachelor Degree
Location Hong Kong
Employment type Full Time
Industry Banking
Job function Information Technology > Others
Sales / Business Development / Customer Service > Business Development
Banking / Finance > Others
Published On 08/11/2016
ref. 492562


  • Assist senior executives in formulating and implementing E-Finance strategies to derive highest value from target customers by understanding their financial needs, aiming to achieve the business targets, improve customer experience and attain significant market presence
  • Analyze target customers' e-lifestyle, banking behavior & needs by referencing market research and customer profile to derive holistic O2O customer journey
  • Propose scenario-based E-Finance propositions and products which can fulfill target customer needs so as to acquire new customers, enhance usage, up/cross-selling and loyalty
  • Collaborate with channel, product and segment managers to review and integrate individual product service & sales process from customer perspective, thus uplift sales effectiveness and transaction efficiency in digital channels
  • Lead the team to plan, drive and monitor E-Finance marketing strategies by working with counterparts to carry out PR activities and promotional campaigns to establish the Bank's innovative image and leading position in E-Finance aspect
  • Assist in the smooth operation of E-Finance Centre as the major setup to deliver and achieve the Bank's E-Finance strategies  


  • Degree or above in Business Administration, Marketing, Finance or related disciplines
  • At least 8 years' solid working experience in product / customer management and digital channel development in banking or FinTech industry, 3 years of which at managerial level
  • Familiar with financial products and operations / service enhancement, and with the drive to strive for success
  • Proven track record and sound knowledge in business development, customer experience and digital channel management
  • Be innovative with good organizing & problem solving skills. Excellent communication and presentation skills with good command of English and Chinese in both spoken and written, including Putonghua

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website “”

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.