Senior Manager, Brand Marketing

Job level Senior
Work exp Minimum 15 Years or above
Education Bachelor Degree
Location Tin Hau
Employment type
Industry Travel / Tourism
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Published On 23/11/2016
ref. 190-161123-2

Job Responsibilities

  • Formulate destination brand strategy and develop marketing and content strategies to promote Hong Kong experiences and mega events
  • Oversee and ensure successful, integrated and brand appropriate local and Head Office function teams’ implementation
  • Lead and control overall budget, legal and procurement management for all Brand Marketing projects
  • Team leadership to ensure quality execution and deliverables by working teams including brand marketing, agencies, media, content and external strategic partners
  • Build effective and strategic partnerships with potential content marketing partners
  • Lead and strategize master media planning across Head Office at global level to plan, optimize and measure effective integrated media campaigns in markets and in-town

Job Requirements

  • University degree holder preferably in Marketing/Communications, with more than 15 years of relevant experience
  • Have worked in key regional positions in multinational corporations or marketing agencies.  Experience in running marketing and communications units
  • Proven track record in global marketing and brand management, and hands-on experience in launching regional / global marketing and brand campaigns
  • Solid experience in the planning and implementation of integrated marketing campaigns that involve the mastering and orchestration of various marketing discipline
  • Solid budget planning experience in developing budget plans for global marketing operations
  • Strong strategic thinking and marketing sense.  Able to make judgment from the marketing and business perspective
  • Strong leadership and excellent interpersonal skills with solid experience in managing a sizable team and in interacting with overseas and external parties
  • Highly self-motivated with passion in growing the tourism industry for Hong Kong

Interested parties please send resume with availability, present & expected salary by email to talent@hktb.com or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong" on or before 6 Dec 2016Please quote the employer reference number on the application. Late applications will not be considered.

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