Initiative Recruitment is a Hong Kong-based professional recruitment company. We specialise in the recruitment of sales, marketing and senior management professionals at the middle and senior levels. We focus on positions in Hong Kong and work on roles around the region. Our clients include local, regional and international employers from the commerce & industry and financial services sectors.
Senior Marketing Manager – Int’l Broadcaster


This company is a multinational broadcaster and entertainment company with an extensive portfolio of channels spanning a diverse range of genres. An opening exists for a media and entertainment regional marketing professional to join the organisation in Hong Kong.


In this role you will project manage integrated, channel-focused ATL and BTL traditional and digital marketing campaigns which are developed by international and executed locally in Asia. You will develop strategies and concepts and work with local teams to implement and manage and ensure campaigns and projects are delivered on-time and on-budget. You will be the bridge between channel teams and local marketing teams and will ensure brand awareness and brand consistency are maintained.



- A minimum of eight years in regional marketing

- Skilled in ATL, BTL traditional and digital marketing

- A background in television, entertainment or media

- Excellent command of written and spoken English; an Asian language is a plus


To apply for this role, please submit your CV to quoting reference VL162228C, or contact us on +852 3752 0515 for more information. Data collected is for recruitment purposes only. Please visit for a full list of current vacancies.

Job level Middle
Work exp 8 Years
Education Diploma / Certificate
Industry Media / Publishing
Job function Marketing / Public Relations (Marketing - Communications)
Marketing / Public Relations (Marketing - Digital Marketing)
Marketing / Public Relations (Marketing - Brand / Product Management)
Location Hong Kong
Employment type Full Time
Benefit 5-day week , Flexible working hours , General holidays , MPF , Medical plan , Statutory holidays
Published On 11/11/2016