Job No.: 492471
Employment Type: Full time
Departments: Personal Banking and Product Management
Job Functions: Business Development, Product Development & Management, Marketing

Senior Marketing Officer


  • Assist Team Manager to formulate and devise effective and cost-efficient segment strategies and marketing campaigns to achieve overall business objectives
  • Design, plan, and implement end-to-end sales and marketing campaigns in order to acquire customers, increase product usage & cross-selling, as well as strengthen customers relationship with the Bank via efficient sales channel mix
  • Formulate and devise branding strategies and customer events to improve customer loyalty and product usage
  • Effectively manage marketing budget and control expenses for every sales and marketing campaign
  • Evaluate business performance and review marketing programs efficiency, including examination of the effectiveness of the programs, in order to achieve best utilization of resources and maximization of sales and revenue growth
  • Proactively understand and analyze market trend as well as competitors' business and marketing activities for management reference


  • Degree or above with major in Business Administration, Marketing, Economics, Finance or related disciplines
  • At least 4 years solid experience in Marketing, Event Management and Brand Management. Working experience in Banking & Financial industry preferred
  • Be a good team player with excellent communication and presentation skills
  • Good command of both written and spoken English and Chinese, including Putonghua

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website “” 

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

Job level Middle
Work exp 4 Years
Education Bachelor Degree
Industry Banking
Job function Banking / Finance (Retail Banking / Branch Banking)
Marketing / Public Relations (Marketing - Market Research)
Marketing / Public Relations (Marketing - Brand / Product Management)
Location Central
Employment type Full Time
Published On 13/10/2016