Job No.: 492405
Employment Type: Full time
Departments: Personal Banking and Product Management
Job Functions: Business Development, Management, Product Development & Management, Marketing

Senior Segment Manager, SME


  • Assist senior executives in formulating and planning the small enterprise acquisition, growth and retention strategies to achieve the business targets and improve customer experience
  • Implement and monitor the segment strategies through initiatives on acquisition, cross-selling, service upgrade, customer loyalty, and retention etc.
  • Develop service & sales models and protocols which are actionable and effective in channel
  • Liaise closely with product, channel and marketing team to cross-sell suitable products and services to meet small enterprises' needs holistically, and eventually contribute to the Bank's bottom line
  • Work with Channel Management to meet the planned business targets and facilitate the implementation, including development of sales training and sales aids. Monitor the progress and analyze the feedbacks for further improvement


  • Degree or above with major in Business Administration, Marketing, Finance, or related disciplines
  • At least 7 years solid experience in Product Management, Customer Management, or Sales Development in Banking industry
  • With proven track record in business development, channel relationship building, and the drive to strive for success
  • Familiar with small enterprises' products and operations / service enhancement, as well as knowledge in risk management
  • Be innovative with remarkable organizing & problem solving skills
  • Excellent communication and presentation skills with good command of both spoken and written English and Chinese, including Mandarin

We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website “” 

Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.

Job level Middle
Work exp 7 Years
Education Bachelor Degree
Industry Banking
Job function Marketing / Public Relations (Marketing - Brand / Product Management)
Sales / Business Development / Customer Service (Business Development)
Banking / Finance (Others)
Location Hong Kong
Employment type Full Time
Published On 13/10/2016