Career Advice Career counselling, advice and guidance

Search Article

Tag: Brand Management

Transmedia lets the viewers tell the stories

While global brands are already adept at emotionally connecting, engaging and inspiring audiences across multiple channels, the marketing world is now embarking on a new form of storytelling – “transmedia”, writes Hilda Poon. ...

Kee players

The pastry business is no cakewalk for Kee Wah’s third generation, writes Sandra Lam. ...

Edward Scott named MD of Jack Morton HK

Global brand-experience agency Jack Morton Worldwide moves Edward Scott from Australia to head its HK office to oversee the agency’s strategic direction, day-to-day operations and new business development ...

Star search

Starwood is on a hiring spree, with plans to recruit 10,000 staff a year in Asia-Pacific, writes Chris Davis. ...

Building up your brand

A brand is a tool used in the business world to describe all the information or perceptions connected with a product ... ...

The message is the medium

Branding, an intangible yet powerful marketing weapon for corporates and even individuals to stand out from the crowd, is always the expertise of ... ...

Imagi fires up consultant’s imagination

Soh Szu-wei is usually the most feared and detested person in a meeting room, being the man who is brought in by the board of directors to reform an ailing ... ...

School branding and marketing offer lessons on quality learning and parenting

Given that branding and marketing are crucial in any sector, it is no surprise to see educational institutions working hard to project their ... ...

Retailers vie for top talent

It's hard to imagine life in Hong Kong without the conspicuous presence of luxury brands in the city's shop windows, advertising hoardings and ... ...

Language skills are critical

Recruitment in the retail and luxury sector remained strong for the first half of the year, with roles in brand ... ...