Career Advice Career Doctor

Can I find a perfect personality fit in PR?


I’m in PR and after four years working my way up to account manager at my previous company, I left because I couldn’t stand the boss anymore. I moved to an in-house role at a new company after some sweet talking from the communications head, who seemed really nice – but after joining, they turned out to be even worse than my previous boss. I’m now being “tapped up” by another PR manager who on the outside seems great – but how do I know I’m not falling into the same trap again? Is this just PR, or should I be doing more to research the specific people I will be working for?