Career Advice Job Market Trend Report

Consumers more confident, less worried about jobs

LONDON: Global consumer confidence rose in the second quarter with more optimistic perceptions about jobs, personal finances and spending intentions in the United States, China and Japan, a survey shows.

Indonesia remained the most bullish consumer market, followed by the Philippines, which pushed India into third place, according to the quarterly survey by global information and insights company Nielsen.

Portugal retained its position as the most pessimistic consumer market in the survey, which was taken before a political crisis in Portugal deepened. Hungary and Italy tied for the second most downbeat markets.

As government budget cuts, tax rises and high unemployment continued to weigh on households in Europe, consumer confidence declined in 14 of 29 European markets.

“The European consumer is in a holding pattern, and in fact, at Nielsen, we see a distinct set of tiers with German consumers being the most confident, followed by consumers in the UK, France, and then Italy and Greece, where confidence is both low and also falling,” said Venktatesh Bala, chief economist at The Cambridge Group, a part of Nielsen.

The Nielsen Global Consumer Confidence Index rose 1 point in the second quarter to 94, after rising 2 points in the previous quarter. A reading below 100, however, signals consumers are pessimistic overall about the outlook. Among the world’s major economies, the readings were 96 for the US, 90 for Germany, 79 for the UK and 78 for Japan.

Consumer morale improved in the US, the world’s biggest economy, reflecting increasing employment opportunities, higher home prices and a rising stock market, Bala said.

“When consumers feel richer and also more secure about getting a job or keeping their job, that naturally makes them more confident ... It’s the reverse of what happened in 2008-2009 when job layoffs soared and house prices collapsed along with the bottoming of the stock market,” Bala said.

Japanese consumer confidence jumped in the wake of Prime Minister Shinzo Abe’s aggressive efforts to revive the economy.
Confidence decreased in Latin America, for a second consecutive quarter. However, consumers there and in the Asia-Pacific region remained most confident about the outlook for jobs and their personal finances over the next 12 months.

North Americans were most optimistic about immediate spending intentions.

Pakistan, Greece and Colombia saw the biggest increases in consumer confidence between the first and second quarters, although Greece was still among the most depressed markets globally. Confidence declined most sharply in Israel, Norway and Mexico.

The Nielsen survey was conducted between May 13 and May 31 and covered more than 29,000 online consumers across 58 markets.

Below are the top and bottom markets in the Nielsen Global Consumer Confidence Index for 2Q 2013, with the change from 1Q survey in brackets.  


THE TOP 10 index readings came from:

Indonesia – 124 (+2)

Philippines – 121 (+3)

India – 118 (-2)

Thailand – 114 (-1)

Brazil and China – 110 (-2, +2)

UAE and HK – 107 (-1, -1)

Malaysia – 103 (-4)

Saudi Arabia – 100 (+4)

Peru –­ 99 (+1)

Switzerland – 98 (-2)


THE BOTTOM 10 index readings were from:

Poland – 63 (+1)

Slovakia and Romania – 62 (0, +5)

Bulgaria – 61 (+4)

France – 53 (-1)

South Korea – 51 (0)

Spain – 48 (+2)

Greece – 47 (+7)

Croatia – 45 (+2)

Hungary and Italy – 41 (-1, -3)

Portugal – 33 (0)