Career Advice Career Doctor

Do marketing managers need to be tech-savvy?


My company has just splashed out on a new analytics software package and we’re all being trained on how to use it effectively.  I’ve never been a technical person, and have worked my way up to a marketing management position based on my gut feelings rather than spreadsheets full of numbers – this approach usually serves me well. However, it seems like the marketing industry is increasingly looking to analytics to make decisions. If I don’t keep up with analytics technology, am I going to fall behind? How can I become more of a “tech person”?