Career Advice Career Doctor

Get social to get hired in marketing, communications or publishing in Hong Kong


Several years ago, while working for a local publishing company, I was told by the editor that he wouldn’t want to hire someone who wasn’t on Facebook because he thought it meant they “weren’t interesting”. I dismissed this at the time, but–based on recent job interviews – it seems that being active on social media is a prerequisite to getting a job in certain fields such as publishing, marketing or communications. Unfortunately, I’ve never really been interested in social media. Is it time for me to “get social” or is it possible to be successful without succumbing to these fads?