Is it possible to switch to marketing from a technical position? |
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Is it possible to switch to marketing from a technical position?

Question :

Dear Madam/sir,

I am now working in Food Industry as Quality Technical position. After graduation in marketing degree,I wanna change career field to marketing field. is it possible?

In fact, i wanna stay at F&B industry, how i can get a mkt job easily as i hv no any working experience in marketing.

Thank you.

Posted by KWAN on Wednesday, 28 Nov 2012

Comments :

Mark Enticott - Career Doctor

Posted Friday 21st December 2012 01:43:00 AM


It is not uncommon for people to want to have a career change. Depending on your level of experience this can be a difficult period and you need to be prepared to have some setbacks as you attempt to move to a marketing role. You need to also assess why you believe marketing is the right career direction for you and make sure you know what this career entails. Therefore, make sure you do your due diligence and self-assessment to ensure you will be successful and have made the right choice. In a marketing position, you need to be able to have a strong marketing sense especially in the areas of understanding consumer behaviour and marketing mixes. Undertaking a degree in Marketing is the right step forward to starting your transition to a marketing. The next step is more difficult because a lot of employers prefer candidates with prior marketing experience. One option is to see if your current company is open to moving you into a marketing role- internal transfers. Given you have a track record in your current company, sometimes employers are willing to provide a person the opportunity to work in a different area even though they do not have the skill set. If they are willing to provide this opportunity, this will be an excellent start to your career in marketing. The second option is to apply directly to companies and talk to specialised recruitment consultants to identify junior level marketing roles. Your ability to enter such roles will depend on the amount of work experience you already have. If you have considerable work experience, sometimes employees are concerned why an individual wants to take a significant step down in pay and responsibility and question if the person will be able to adopted to such changes. A change in career is a very big decision and it comes at an opportunity cost to your current career. Ultimately if you are passionate, driven and persistent to move to a role in marketing, an opportunity will present itself.

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