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Omnicom's RAPP Names Alexei Orlov as Chief Executive Officer

NEW YORK, June 26, 2014 /PRNewswire/ -- RAPP (, a global customer experience agency and part of Omnicom's DAS Group of Companies, today announced the appointment of Alexei Orlov as its Chief Executive Officer. Orlov will assume the role of CEO in July and report directly to Dale A. Adams, Chairman and CEO of DAS Group of Companies.

"Alexei brings nearly three decades of experience as a global specialist in brand architecture, cross-cultural marketing deployment and operational change management," said Adams. "I am confident that his well-known passion for bringing together dynamic teams to support and make a difference for clients of all sizes, as well as his proven capabilities as a client- and agency-side leader, business strategist and branding expert, will add enormous value to RAPP and, most importantly, its worldwide portfolio of clients."

Orlov comes to RAPP from Volkswagen Group, where he served as Chief Marketing Officer for the automaker's largest region, Greater China & ASEAN. Previously, he was Senior Partner at The Partnership, where he supported Draft FCB in Europe as well as such significant clients as BATplc and Future Capital Partners. Prior to this, Orlov held a number of senior positions at WPP's Wunderman Worldwide before being named Vice-Chairman in 2005.

His experience spans numerous industries, including Automotive, Fast-Moving Consumer Goods (FMCG), Retail and B2B.

"RAPP is well-regarded as one of the world's leading integrated agencies for the connected age, bringing brands and people together in compelling and authentic ways," said Orlov. "I am honored to have the opportunity to guide the company into its next phase of growth. With RAPP's excellent teams and extensive global reach and experience, we will further build upon our capabilities to deliver highly relevant and impactful ways for our clients to reach, engage and support customers and consumers. Today, like never before, real-time context and rich content must go hand-in-hand, powered by technologies that allow our clients better decision quality and real-time deliverables so that they win and hold sustainable points of distinction."

Orlov succeeds Bob Horvath who had served as CEO for the past eight years, leading RAPP through a number of major transitions, especially its evolution into digital and other new media channels. He will continue as RAPP's Global Chairman.

Horvath commented: "Alexei is immensely talented, and will bring vibrant new energy and possibilities to RAPP. I am confident he will build on the company's success and guide RAPP and our clients to even greater heights in this dynamic industry."

About RAPP 
RAPP ( is the world's leading customer experience agency. RAPP is driven by data, inspired by culture and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct, relationship and loyalty marketing to deliver experiences that make brands, products and services richer. The multichannel network is comprised of more than 50 offices in 30 countries. RAPP is a part of the DAS Group of Companies, a division of Omnicom Group Inc.

About The DAS Group of Companies 
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.  
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.