CEO of HBC
Prescribing a cure for application frustrations
I am a qualified pharmacist who has been working in the UK for almost seven years now, but I’ve decided I want to return to my roots and have been looking for a pharmacy-related job in Hong Kong. I’m in the process of taking my Hong Kong qualification exams, but have also been looking for pharmacy-related work. I’ve applied for many posts over the past two months but have not received even one reply. I’m losing hope!
I can imagine how frustrated you have been. In Hong Kong, employers tend to receive a lot of unsolicited job applications as well as applications for open positions. I know some of them actually ignore the unsolicited letters.
When you said you’ve applied to many posts, I don’t know if you’ve applied for pharmacy-related work or other posts unrelated to the industry. It is important to remember that when you apply for a position, it is crucial to show recruiters that you have what it takes to contribute to an organisation.
There are three things you must do to enhance your chances to get an interview.
First, you must know everything you need to know about the job to which you are applying. In this digital age, you can find this knowledge easily. Your prospective employer expects you to understand the challenges and opportunities within their industry.
If you really want the job, put the effort into finding out about their organisational structure, what kind of culture they have and who you may know there.
Second, work hard on your cover letter so that it catches attention. Focus on your strengths and ask the golden question: why would this employer want to hire me?
Make it easy for the potential employer to read your CV. Only include information that is relevant – they do not want to read an essay. A one-page CV works best.
Match their requirements to your competencies. For example, if you are applying for a non-pharmacist post, you need to demonstrate that your training and experience are relevant to the job to which you are applying. Be creative in your approach.
Finally, maximise “click-and-mortar” channels. Scan online job portals, respond to adverts in the newspaper and contact reputable recruitment agencies and headhunters. I am sure you will get a response one way or another.