As sales functions continue to expand with a focus on generating new and increasing levels of revenue, organisations are also investing in their marketing functions to support and drive this result. In addition, as organisations continue to push to build their digital and social media platforms, specialist marketing professionals remain in demand.
We are also seeing a trend where famous brand names are trying to broaden their global reach through specifically focusing on increasing their footprint in Asia. While their large global marketing teams will typically still be headquartered in a Europe- or US-based head office, it is common to see them invest in a small, localised marketing function to support the Asia-Pacific region.
Younger marketers who are just starting out in their career will find it useful to join a large FMCG or retail organisation where they can gain practical experience in a large team environment and be mentored by professionals. They are also advised to gain exposure to different brands and products to ensure that their CV shows diversity and adaptability.
Sharmini Thomas, regional director, Michael Page International
As told to Chiu Po-sze