HONG KONG – In his expanded Hong Kong-based role, Koh will spearhead Amex’s consumer card business in Asia, covering the company’s consumer cards as well as those issued with bank partners and financial institutions in more than 10 markets.
With more than two decades’ experience across Asia, Koh is expected to devise strategies to drive strong card billings and revenue, and enhance services and benefits for Amex’s various premium consumer cards. Koh led the design and launch of various customer-benefit programmes, including “Reaching Out with a Smile”, an appreciation initiative to business partners and cardmembers in Asia and beyond.
“We have witnessed burgeoning opportunities in Asia and are dedicated to bringing new value to our affluent customers in Asia of what the franchise promises as the world’s premier service brand,” said Koh, who previously oversaw the company’s international consumer and small business services in Asia and has held a number of leadership positions.
Meanwhile, in her new role, Lee is charged with leading the development of consumer card products, strategy execution, portfolio management, customer acquisition and marketing for consumer cards issued by American Express, spanning charge, credit, co-brands and small business service cards.
Lee was previously VP and GM for global merchant services in East Asia, and looked after the development of Amex’s merchant network and relationships in Hong Kong and Taiwan. She has also held management positions across the establishment services group for Hong Kong, Taiwan and the Asia-Pacific.
Lee is also the executive sponsor of the Women’s Interest Network (WIN), an employee initiative seeking to improve work-life balance for working women and working mothers. She has been involved in promoting diversity in Hong Kong by participating in external industry forums to share best practices in the workplace.
