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你要知道的內地marketing terms
Industry Stories

你要知道的內地marketing terms

今時今日乜都講中港融合，最近有朋友一肚氣跟我訴苦，說早前聘請內地公關，幫其公司在內地路演，一切都看似順利，理應按照流程表去做就萬無一失，怎料落場才知出事，說好了設置沒了，問題出了，後備方案也沒有，原來大家對某些字眼的理解有分歧，就這樣買了個很大的教訓。 我們做marketing經常夾雜著英文詞彙，proposal、deadline、event、setup、backdrop、host、agency，一講就明，毋須解釋；但當遇著內地伙伴，最好先假設對方只明白我們50%的意思，自己也要盡能力理解清楚他們的意思，不明白最好問個究竟，不要估估下，避免意外發生。以下是筆者聽過的內地marketing用語，看你又識幾多?   開會篇 上司 領導 所有老闆的稱呼 陳總/黃總 介紹自己的稱呼 小陳/小黃 Brainstorm 頭腦風暴 勁 大腕 噱頭 花頭 關鍵、要害 牛鼻子 擦鞋 拍馬屁 聊天 砍大山 故意揭穿、唱反調 吐槽 廣告篇 Go through the proposal 過一遍方案 Down to earth 接地氣 In progress / Being reviewed 走流程 High end 高端大氣上檔次

Loyalty is about helping create a more positive working environment, not just about staying at the same company for a long time
Career Coaching & Guidance

Loyalty is about helping create a more positive working environment, not just about staying at the same company for a long time

A client recently told me he doesn’t like his job, but loyalty is stopping him getting a better one until he’s been at the company for five years. When I probed him about the root of the problem, he admitted his wife doesn’t like him working late or at weekends. At the same time, he feels unappreciated, as he hasn’t had a pay rise for four years.

OL眼中的 IT 人
Advice Columnist

OL眼中的 IT 人

每一家公司，不論大小，總有一個負責 IT 的同事。高級的可能叫 IT Director，低級的可能只係叫 IT Support，但不論 IT 同事的專業範疇是什麼，做的東西有多重要，在其他同事眼中，他都只是一個電腦壞左一定要識整的 IT Customer Service。 對於那些總需要幫忙的 OL 來説，不論預到什麼 IT 問題，IT CS 總會有一些惱人的標準答案，你又有無遇過呢？