Career advice
Curated writing from operators, recruiters, and HR leaders — written for people building real careers in HK.
Are you thinking to work as a freelancer? There are opportunities to get freelance work and if you want to enjoy the pros of it, here are the 6 secret points you need to know before your journey embark…
友人女兒 Fiona 想搵工，一問之下原來是工商管理學士，畢業至今剛滿一年，卻沒有任何工作經驗。原來她離開學校後四處遊玩，分別到過日本、韓國，最近一次更飛越赤道去到澳洲。然而尋尋覓覓，對一己的事業前途始終摸不着頭腦。
Most social networking sites share a common goal of connecting or reconnecting people through the internet. At some point in their history, each has built a credible following of members. It is this member base that attracts the attention of businesses wishing to identify, connect and engage with it, and eventually to sell products and services to it.
Few would have ever known that Friends Reunited was actually the first social networking site to achieve prominence. It was in fact three years old by the time Friendster appeared and took another two years before Facebook came into the scene. Most social networking sites share a common goal of connecting or reconnecting people through the Internet. At some point in their history, each has built a credible following of members. It is this member base that has attracted the attention of businesses wishing to identify, connect, engage and hopefully sell products and services to.
People sometimes confuse being active on social media like Facebook as being digitally savvy. The reality is that while social media experience helps digital marketers to be better at their job, digital marketing itself is far more complex with social media being but one component in the digital mix. The digital media marketing mix comprises of display and video, search engine optimization, pay per click, social media, content management, website design and development, affiliate marketing, online reputation management, conversion rate optimization, email marketing, etc.
Recently I spoke with the regional head of a large tech sector company. He had a dilemma: to tweet or not to tweet? Without a social media presence he might be seen as a dinosaur, yet he worried about the time and skills needed. So he hired a professional marketer, who now tweets for him daily.
Digital marketing is changing the marketing mix and the way marketers communicate with their target markets, writes Marc Burrage.