
Career advice
Practical guides for a Hong Kong career
Curated writing from operators, recruiters, and HR leaders — written for people building real careers in HK.
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4 Things to do in Social Media that can help you to land a new job
Whether you’re a fresh graduate or in the early stages of your career, social media can play an important role in your …

Boost your social media profile to stand out
In a recent online poll, Hays found that 48 per cent of Hongkongers update their CV frequently, but only 25 per cent…

Be a social climber
Most social networking sites share a common goal of connecting or reconnecting people through the internet. At some point in their history, each has built a credible following of members. It is this member base that attracts the attention of businesses wishing to identify, connect and engage with it, and eventually to sell products and services to it.

The innovative e-commerce platform
I recently attended the Echelon Tech Conference 2014 held in Singapore. It is the largest gathering of investors, venture capitalists, private equity funds, incubators and creative entrepreneurs from all over Asia who are passionate about creating and discovering the next generation of disruptive businesses that will change the status quo of business models. The event attracted big guns including representatives from Google, Twitter and AirBnB. Eduardo Saverin, one of the original five co-founders of Facebook, was spotted scouting around the show.

Must-have skills for digital media career
Few would have ever known that Friends Reunited was actually the first social networking site to achieve prominence. It was in fact three years old by the time Friendster appeared and took another two years before Facebook came into the scene. Most social networking sites share a common goal of connecting or reconnecting people through the Internet. At some point in their history, each has built a credible following of members. It is this member base that has attracted the attention of businesses wishing to identify, connect, engage and hopefully sell products and services to.

Get a little help
If you are looking to take your career to the next level in Hong Kong’s active jobs market, it can be useful to get a recruiter on your side. But what is the best way of doing this?

The narrowing the digital-social divide
People sometimes confuse being active on social media like Facebook as being digitally savvy. The reality is that while social media experience helps digital marketers to be better at their job, digital marketing itself is far more complex with social media being but one component in the digital mix. The digital media marketing mix comprises of display and video, search engine optimization, pay per click, social media, content management, website design and development, affiliate marketing, online reputation management, conversion rate optimization, email marketing, etc.

Don’t be dinosaurs
Recently I spoke with the regional head of a large tech sector company. He had a dilemma: to tweet or not to tweet? Without a social media presence he might be seen as a dinosaur, yet he worried about the time and skills needed. So he hired a professional marketer, who now tweets for him daily.

Right place, right words
Extroverts obviously find it easier to work a room, but their more reserved colleagues need not necessarily be out of the game. Successful networkers agree that the essential skills can be learned. “I wouldn’t suggest to anybody that the cocktail party is the best place to build deep relationships,” says Keith Pogson, a managing partner at Ernst & Young and past president of the Institute. “You also need to get involved in sitting on committees or bodies and meeting the people in the room. They will then help you meet other people as well.”

Raise your profile
The utilisation of social media is becoming more and more important to network, research and plan your career, writes Kate Harper.

Dig up hidden jobs
If you are looking for a new job, you should be aware that not all vacancies are advertised, writes Marc Burrage.