Career advice
Curated writing from operators, recruiters, and HR leaders — written for people building real careers in HK.
從線下到線上之消費轉移 近年大眾改變了消費模式，以往需要在線下 (offline) 實體店購物消費，現在則可隨時隨地，只要有網絡覆蓋，一機在手，即可輕鬆完成線上(online)購物，亦因為程驟簡易，也令網購零售發展一日千里。隨著網購零售市場的普及與消費者對網上購物付款信心的提升，可以想像網購銷售將會繼續維持可觀的增長。據Statista預測，網購客戶數量將於2021年上升至21.4億！配合網購零售市場的發展，相關行業亦作出不同的應變策略，而「網店物流」亦應運而生。 突破傳統的網店物流 傳統的物流泛指商業上貨品的實體移動，當中的過程牽涉到海/空/陸路運輸、倉儲、裝卸、包裝及配送。當中客戶及服務的對象主要為大、中小型企業 (B- Business)，因此處理的貨物體積及數量多以箱、卡板，什至整個貨櫃為單位。惟企業有著定期的出貨規劃，所以在訂單數量和補貨週期上都相對穩定。
As the roll out of fifth-generation broadband networks, better known as 5G gets underway, organisations are beginning to look at the various ways they can utilise the latest wave of groundbreaking technology by building a future-ready workforce to capitalise on an array of new possibilities.
As consumers, it isn’t hard to recall times when we were let down by a service or a business. In fact, at one time or another, we’ve all probably promised to “never again” buy from a company after a particularly frustrating experience, and complained to our family, friends or colleagues about it.
Alibaba yet again smashed its Singles’ Day shopping record last month, posting sales totalling US$17.8 billion in just 24 hours…….
Barry had a strong track record working for over 20 years in fashion retail. So he was all the more flustered when he found his heretofore …….
Blink and you won’t miss it — the rising demand for digital expertise in Hong Kong will not plateau any time soon……..
There is little doubt that the contemporary business world is global, with cross-border trading, international deals and major international companies leaving footprints in some of the fastest growing cities in the world. In the developing world, increasingly prosperous consumers, many of whom reside in Asia, are providing new growth markets for global corporations at a time when much of the developed world faces slower growth and ageing populations.
Much has been written about Alibaba and its recent US$25 billion initial public offering – the world’s largest ever….
People sometimes confuse being active on social media like Facebook as being digitally savvy. The reality is that while social media experience helps digital marketers to be better at their job, digital marketing itself is far more complex with social media being but one component in the digital mix. The digital media marketing mix comprises of display and video, search engine optimization, pay per click, social media, content management, website design and development, affiliate marketing, online reputation management, conversion rate optimization, email marketing, etc.
Recently I spoke with the regional head of a large tech sector company. He had a dilemma: to tweet or not to tweet? Without a social media presence he might be seen as a dinosaur, yet he worried about the time and skills needed. So he hired a professional marketer, who now tweets for him daily.
Digital marketing is changing the marketing mix and the way marketers communicate with their target markets, writes Marc Burrage.
When you step into a department store or visit the websites of different companies, it is easy to spot channels to file complaints, be it via …