SALES MANAGER wine & spirits, key accounts, off-trade - distributor (Kwai Fong / 5 days work)

Key Responsibilities

• Identify and develop new business opportunities with off-trade customers.

• Build and maintain relationships with key buyers and decision-makers.

• Develop account plans to achieve sales and distribution targets.

• Negotiate trading terms to increase sales and profitability.

• Work with the Brand Team to execute brand activations and trade promotions.

• Plan sales activities and promotional programmes according to brand plans and customer needs.

• Monitor sales, distribution, promotions, and account performance.

• Review sales reports and analyse sales data.

• Identify sales opportunities and areas for improvement.

• Collect market information on competitors, pricing, consumer trends, and retail activities.

• Recommend business strategies based on sales and market information.

• Manage advertising and promotion budgets according to approved plans.

• Ensure promotional spending is controlled and supports sales targets.

• Prepare sales updates, forecasts, and business reports.

• Work closely with internal teams and external business partners to ensure smooth execution of sales and promotional plans.

Ideal Candidate

• University graduate in Business, Marketing, Management, or a related discipline.

• 5–7 years of relevant experience in the wine and spirits industry.

• Experience in off-trade sales and key account management is preferred.

• Existing contacts with supermarket chains, convenience stores, discount retailers, liquor shops, or other retail customers.

• Proven experience in sales planning, trade negotiation, account management, and promotional execution.

• Experience in launching and managing successful sales campaigns.

• Strong negotiation, communication, presentation, and relationship-building skills.

• Able to use sales data to support business decisions.

• Good knowledge of the Hong Kong retail, wine, and spirits markets.

• Good command of spoken and written English and Chinese.

Terms & Benefits

• 5-day work week.

• 12 days of annual leave.

• Medical insurance.

• Performance bonus.

• Birthday leave.

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JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。