SALES MANAGER (wine & spirits, off-trade) - distributor food & beverages (Kwai Fong / 5 days work)

COMPANY OVERVIEW :

• We are an established beverage company specialising in wines and spirits.

• Our business covers the importation, distribution, marketing, and sale of international wine and spirits brands in Hong Kong. Our customers include major supermarket chains, convenience stores, discount retailers, liquor shops, hotels, restaurants, bars, and other food and beverage businesses.

• We work closely with brand owners, suppliers, retailers, and business partners to expand product distribution, build brand awareness, and drive sustainable sales growth.

• Our key business activities include brand development, sales and distribution, key account management, trade marketing, promotional planning, and market analysis.

• As part of our business expansion, we are looking for an experienced sales professional to join our Wine & Spirits Division and develop our off-trade business in Hong Kong.

ROLE MISSION :

• Drive the growth and development of the company’s off-trade wine and spirits business by expanding distribution, developing key retail accounts, strengthening relationships with buyers, and maximising sales and profitability.

• The successful candidate will translate brand strategies and market opportunities into effective customer plans, sales initiatives, trading agreements, and promotional programmes.

• The role will also provide market insights and work closely with internal teams and external business partners to ensure strong commercial execution and sustainable business growth.

ROLE SUMMARY :

• Manage and develop key off-trade accounts across Hong Kong.

• Handle supermarket chains, convenience stores, discount retailers, liquor shops, and other retail customers.

• Build and maintain strong relationships with key buyers and customer decision-makers.

• Negotiate trading terms and develop new sales opportunities.

• Plan and execute sales, distribution, and promotional programmes.

• Analyse sales performance, market information, competitor activities, and customer trends.

• Report to the Head of Sales Division.

• This is an individual-contributor role with no direct people-management responsibility.

KEY RESPONSIBILITIES :

• Identify and develop new business opportunities with off-trade customers, including supermarkets, convenience stores, discount retailers, liquor shops, and other retail channels.

• Build, maintain, and strengthen relationships with key buyers, purchasing managers, category managers, and other customer decision-makers.

• Develop and implement account plans to achieve sales, distribution, revenue, and profitability targets.

• Identify opportunities to expand product listings, increase distribution, improve shelf presence, and develop new customer accounts.

• Negotiate trading terms, pricing, listing arrangements, promotional support, rebates, and other commercial agreements.

• Work closely with the Brand Team to execute brand activations, product launches, customer campaigns, and trade promotions.

• Plan sales activities and promotional programmes in line with brand strategies, customer requirements, seasonal opportunities, and market conditions.

• Coordinate with customers and internal teams to ensure smooth execution of promotional plans, product launches, and sales initiatives.

• Monitor sales performance, product distribution, promotional effectiveness, account development, and customer profitability.

• Track the performance of individual brands, products, customers, channels, and promotional campaigns.

• Collect and analyse market information relating to competitors, pricing, consumer preferences, retail activities, product launches, and market trends.

• Recommend business strategies, customer actions, product opportunities, and promotional approaches based on sales and market information.

• Manage advertising and promotion budgets in accordance with approved plans and company guidelines.

• Maintain effective communication with brand owners, suppliers, retailers, and external business partners.

• Perform other sales, account-management, and business-development duties as assigned by the Head of Sales Division.

IDEAL CANDIDATE :

• University graduate preferably in Business, Marketing, Management, or a related discipline.

• 5–7 years of relevant experience in the wine and spirits, beverage or related industry.

• Proven experience in off-trade sales, key account management, retail sales, or business development.

• Existing contacts with supermarket chains, convenience stores, discount retailers, liquor shops, or other retail customers would be highly advantageous.

• Strong understanding of the Hong Kong retail, wine, spirits, beverage, and FMCG markets.

• Proven experience in sales planning, account development, trade negotiation, promotional execution, and customer relationship management.

• Experience in launching, implementing, and reviewing successful sales and promotional campaigns.

• Demonstrated ability to increase product distribution, develop new accounts, and achieve sales targets.

• Able to analyse sales data and market information to support sound business decisions.

• Good understanding of trading terms, promotional investment, retail execution, and account profitability.

• Able to work independently and manage multiple customer, brand, and promotional priorities.

• Good command of spoken and written English and Chinese.

TERMS & BENEFITS :

• 5-day work week.

• 12 days’ annual leave.

• Birthday leave.

• Medical insurance.

• Performance bonus.

TO APPLY for this job or similar jobs :

Please email your CV with salary expected to Apply Now

JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。