SENIOR FASHION BUYER (30K-40K) - Lifestyle sportswear brand owner & retailer. Senior apparel buyer/expert in the casual sportswear brand business and retail.

Position Overview

• A fashion brand owner is seeking a high‑calibre Senior Fashion Buyer to join its Hong Kong buying team (6 members).

• A clothing brand company and retailer is inviting experienced clothing purchasing specialists to join its Hong Kong purchasing team (6 members in total).

• The brand focuses on casual wear and sportswear for lifestyle and mass‑market consumers, and this role is ideal for a commercially sharp, trend‑savvy buyer who can turn market insight and data into winning assortments across a network of around 15–20 stores in Hong Kong and Macau.

• The brand focuses on developing casual and sportswear, targeting lifestyle and mass-market consumers. This position is particularly suitable for buyers with a strong business sense and fashion sense, who can use market information and data to create a competitive product portfolio covering approximately 15–20 branches in Hong Kong and Macau.

• This position reports directly to the Buying Manager and plays a pivotal role in shaping the brand's fashion direction in the region.

• This position reports directly to the purchasing manager and plays a key role in setting the brand's fashion direction in the region.

Key Responsibilities

• Lead product buying for Hong Kong & Macau, ensuring a compelling, on‑brand casual and sportswear assortment by store, channel and season.

• Leading product sourcing in Hong Kong and Macau, creating an attractive portfolio of casual and sportswear products that aligns with the brand image, based on branch locations, channels, and seasons.

• Manage ordering and inventory at store level to balance availability, stock turns and margin.

• Manage ordering and inventory at the branch level to balance product supply, turnover rate, and gross profit performance.

• Review and track sales performance through timely and accurate weekly and monthly sales reports and analysis, proposing concrete actions on replenishment, markdowns and promotions.

• Through accurate and timely weekly/monthly sales reports and analysis, we review and follow up on sales performance and provide specific action recommendations on replenishment, price reductions and promotions.

• Handle day‑to‑day merchandise issues, including defectives, wrong shipments and stock discrepancies, ensuring smooth retail operations.

• Handle routine merchandise matters, including damaged goods, incorrect shipments, and inventory discrepancies, to ensure smooth retail operations.

• Formulate pricing strategies based on competitive and market analysis to support both sales growth and profitability.

• Pricing strategies are developed based on market and competitive analysis to support both sales growth and profitability.

• Define buying guides and assortment strategies to achieve seasonal targets, covering style, color, size and channel mix.

• Develop procurement guidelines and product mix strategies to achieve seasonal targets, including style, color, size and channel allocation.

• Provide strong merchandising support for promotional campaigns, including GWP planning, allocation and delivery coordination.

• Provide merchandise support for various promotional activities, including gift plan (GWP) planning, distribution and delivery arrangements.

• Place orders for stock replenishment and give clear instructions for stock consolidation and store re‑allocation.

• Responsible for issuing clear instructions regarding replenishment orders, inventory concentration, and store allocation.

• Identify and capitalize on potential products and trends using market knowledge and data analysis, ensuring the offer is aligned with the brand's lifestyle and mass‑market positioning.

• By leveraging market knowledge and data analysis, we can identify and capitalize on potential products and trends to ensure that our product portfolio aligns with the brand's lifestyle and mass-market positioning.

• Partner closely with Operations, Marketing, Logistics and VM to monitor implementation quality, promotion effectiveness and sell‑through, and to optimize in‑store presentation.

• Work closely with the operations, marketing, logistics, and merchandising (VM) teams to monitor execution quality, promotional effectiveness, and sales performance, and optimize in-store displays.

• Conduct regular market research and competitor analysis to stay ahead of trends and maintain a sharp, competitive assortment.

• Regularly conduct market research and competitor analysis to stay abreast of market trends and maintain a competitive product portfolio.

• Undertake regular buying trips to Mainland China (around 5–6 trips per year) for supplier meetings, product sourcing and market observation.

• I need to travel to mainland China about 5-6 times a year for supplier meetings, product procurement, and market observation.

Ideal Candidates

• Degree holder with at least 3 years of relevant experience in retail buying/merchandising, ideally in fashion, sportswear or lifestyle brands.

• University graduate with at least 3 years of experience in retail purchasing/product planning, experience with fashion, sportswear or lifestyle brands is preferred.

• Strong fashion and product sensibility, with a solid understanding of the competitive retail landscape in casual and sportswear.

• Possesses a keen sense of fashion and product quality, and has a deep understanding of the competitive landscape of the casual and sportswear retail market.

• Proficient in MS Office (Word, Excel, PowerPoint), with confidence in using data to drive buying and pricing decisions.

• Proficient in MS Office (Word, Excel, PowerPoint) and able to confidently use data to support purchasing and pricing decisions.

• Good command of written and spoken Chinese (Cantonese and Mandarin).

• Possesses good Chinese writing and speaking skills (Cantonese and Mandarin).

Terms and Benefits

• 5‑day work week: Monday to Friday, 9:30 am – 6:00 pm

• Five-day work week: Monday to Friday, 9:30 a.m. to 6:00 p.m.

• 12 days of annual leave.

• 12 days of annual leave.

• Medical insurance.

• Medical insurance.

• Meal allowance.

• Meal allowance.

• Mobile allowance.

• Telephone allowance.

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JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
Established in 1990, JPC Recruiting Services is a Hong Kong-based professional recruitment company that provides recruitment and headhunting services.

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The personal information of job seekers collected by our company will only be used for recruitment purposes. Your privacy will be strictly protected, and your personal information will never be disclosed, rented, or sold to any third party.