SENIOR SALES MANAGER / SALES GENERAL MANAGER – garment manufacturer (Kwun Tong)

COMPANY OVERVIEW :

• We are a garment manufacturer headquartered in Hong Kong, with two production facilities in Vietnam employing approximately 5,000 workers

• Sample room and sales office in Dongguan support product development and customer liaison

• Our core products are cotton knit garments, with a strong focus on infant and kids wear

• We serve major international brands across the US, Europe, the UK, Japan and Canada, delivering quality, compliance and on-time delivery for demanding global retailers

ROLE MISSION :

• Drive new business development and revenue growth by acquiring new potential customers and expanding relationships with existing key accounts across the US, Europe, UK, Japan and Canada

• Lead and inspire sales teams in Dongguan and Vietnam, fostering a high-performance culture focused on customer acquisition, account growth and operational excellence

• Position the company as a trusted, strategic manufacturing partner for global infant and kids wear brands through compelling value propositions, product innovation and superior service delivery

ROLE SUMMARY :

• Senior sales leadership role with core responsibility for developing new potential customers and expanding the company's global customer base

• Maintain and grow existing key accounts, ensuring high levels of customer satisfaction, repeat business and long-term partnerships

• Lead, coach and manage a regional sales team of 20 members across Dongguan and Vietnam, setting clear targets, driving performance and developing talent

• Work closely with production, merchandising, product development and compliance teams to ensure seamless order execution and customer delight

• This role requires travel to Vietnam (approximately one week per month) and occasional trips to Dongguan to engage with teams and customers

KEY REESPONSIBILITIES :

• Identify, target and acquire new potential customers (international brands, retailers and buying houses) across the US, Europe, UK, Japan and Canada

• Develop and execute a strategic new business development plan with clear targets, pipelines and conversion metrics

• Lead customer presentations, factory audits, product showcases and sampling initiatives to win new accounts

• Build and maintain a robust pipeline of prospects through trade shows, industry networks, referrals and proactive outreach

• Maintain and deepen relationships with existing key accounts, ensuring high levels of customer satisfaction and retention

• Drive account growth through upselling, cross-selling and new product introductions aligned with customer needs and market trends

• Conduct regular business reviews with key customers to understand their strategies, challenges and opportunities

• Lead, coach and manage a sales team of 20 members across Dongguan and Vietnam 

• Set clear sales targets, KPIs and performance expectations for the team; monitor progress and provide regular feedback

• Recruit, train and develop high-potential sales talent to build a world-class sales organisation

• Foster a collaborative, accountable and results-driven culture that motivates the team to exceed targets

• Develop and implement the annual sales plan, budget and forecasting in alignment with company growth objectives

• Analyse market trends, competitor activities and customer insights to identify opportunities and threats

• Provide strategic input to product development, capacity planning and investment decisions based on market demand

• Report regularly to senior management on sales performance, pipeline status and market intelligence

• Work closely with production, merchandising, quality, compliance and logistics teams to ensure on-time delivery and quality standards

• Partner with finance on pricing strategies, cost negotiations and profitability analysis

• Liaise with compliance and sustainability teams to ensure customer audits and certifications are met

IDEAL CANDIDATE :

• Bachelor's degree holder preferably in Business, Marketing, Textiles, Fashion or related discipline

• 12+ years of sales experience in garment manufacturing 

• Proven track record of developing new customers and growing revenue in the garment segment, particularly with international brands in the US, Europe, UK, Japan and Canada

• Experience in infant wear or kids wear is a big plus

• Strong network of contacts with global retailers, brands and buying houses; deep understanding of their sourcing strategies and decision-making processes

• Demonstrated ability to lead and develop large sales teams (20+ members) across multiple locations, with strong coaching and performance management skills

• Excellent knowledge of cotton knit garments, product development, costing, production processes and supply chain dynamics

• Outstanding communication, negotiation and presentation skills in English and Chinese (Cantonese and/or Mandarin)

• Strategic thinker with strong business acumen, analytical skills and the ability to influence at senior management and board level

• Hands-on, results-oriented, self-motivated and able to work independently in a fast-paced, target-driven environment

• Willing and able to travel frequently to Vietnam (approximately one week per month) and occasionally to Dongguan

• Report directly to the Managing Director 

TERMS & BENEFITS :

• 5-day work week

• 13 months' salary plus performance-based bonus

• 14 days of annual leave

• Medical insurance

• Regular travel to Vietnam (approximately one week per month) and occasional trips to Dongguan

TO APPLY for this job or similar jobs :

Please email your CV with salary expected to Apply Now

JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services.
JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。

All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party.
本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。