Genting Hong Kong is a leading corporation principally engaged in the business of cruise and cruise related operations along with leisure, entertainment and hospitality activities. Taking on a bold initiative to grow the Asia-Pacific as an international cruise destination, Star Cruises has built its...

Genting Hong Kong is a leading corporation principally engaged in the business of cruise and cruise related operations along with leisure, entertainment and hospitality activities.

Taking on a bold initiative to grow the Asia-Pacific as an international cruise destination, Star Cruises has built its reputation on offering first-rate Asian hospitality through a fleet of six contemporary ships. Newly launched Dream Cruises will cater to the growing premium Asian cruise market while recently acquired Crystal Cruises is the world’s leading luxury cruise provider, having earned more “World’s Best” awards than any other cruise line, hotel, or resort in history.

Genting Hong Kong’s first foray in a land-based attraction, Resorts World Manila opened its doors in the Philippines to the public in August 2009. Resorts World Manila is one of the premier leisure brands under the Genting Group and the Philippines’ first one-stop, nonstop vacation spot for topnotch entertainment and world-class leisure alternatives, featuring three hotels including the all-suite Maxims Hotel, an iconic shopping mall, four high-end cinemas and a multi-purpose performing arts theatre.

2nd Assistant Vice President - Marketing Communications

Job level Senior
Work exp Minimum 12 Years
Education Bachelor Degree
Location
Tsimshatsui
Employment type Full Time
Benefits 5-day week, Insurance plan, Medical plan, Performance bonus
Industry Entertainment / Recreation / Performance
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - Communications
Marketing / Public Relations > Public Relation - Events Management
Published On 29/05/2019

Responsibilities

  • To develop strategic and effective marketing plans that align with brand image across the regions to enhance product awareness
  • To define, shape and implement communications and key messaging for product marketing
  • To effectively manage marketing budget to deliver positive ROI
  • To initiate marketing activities to maximize profit, also for the target market development
  • To proactively develop new and creative marketing channels for potential market
  • To work closely with the Sales & Marketing teams for all marketing activities planning, execution and analysis
  • To manage a team of marketing professionals and work with different functions in the company
  • To improve the productivity of the team through constant review

Requirements

  • Degree holder in Marketing or the equivalent
  • 12 years plus solid experience in Marketing, covering the areas of communications, product marketing, advertising & promotion, media planning, branding, marketing collateral production, copywriting, marketing event, media relations, creative design, etc.
  • Experienced in team management and stakeholder management 
  • Excellent relationship management and interpersonal communications skills including influencing and negotiating, both internally and externally
  • Highly creative but can also be process-driven and rely on data to make decision
  • Excellent attention to detail both for line editing copy and consistency in style and tone across our marketing materials
  • Excellent project management and presentation skills
  • Work experience in travel / hospitality industry is a definite advantage
  • Strong sense of teamwork, responsibility and initiative
  • Fluency in spoken English and Mandarin plus excellent written English and Chinese

Candidates with more experience and qualification may be consider as Assistant Vice President.

 

Genting Hong Kong is an Equal Opportunity Employer. All applications received will be treated in strict confidence and be used exclusively for recruitment purpose only. If you are not contacted within four weeks, your application will be retained for a period of 1 year and may be presented for other appropriate positions within this period.