A BATHING APE®的創意理念從不間斷，於2012年春夏推出一個充滿活力的全新年輕品牌 AAPE BY A BATHING APE® (以下簡稱為Aape; 讀音A-A-P-E)。Aape針對年輕男裝市場，為15-25歲的潮流新一代設計出一系列簡潔、輕便及時尚元素的服飾，剪裁舒適，適合每天穿著。Aape標誌源自A BATHING APE®的經典猿人頭像MOONFACE LOGO，其簡潔的圓形面孔，就像年輕版的猿顏一樣，設計鮮明令人印象深刻。合理及大眾化的價格是Aape一大賣點，衣飾的品質卻仍能維持高質素的水準，誓必大受年輕的潮流愛好者所歡迎。

A BATHING APE®‘s creative concepts never ceased to emerge. In the 2012 spring-summer, a brand new young and hip diffusion line AAPE BY A BATHING APE® (Aape for short, reads A-A-P-E). Aape targets the young menswear market. It aims to create a collection of simple, light and fashionable clothes for the new generation of fashionistas aged 15 – 25 years old. With comfortable cuttings, the clothes are for everyday wear. Aape logo stems from A BATHING APE®’s classic ape Moonface Logo. The simple round face is like a younger version of the original ape logo. The sharp graphic design strikes a long lasting memory at the first sight. Aape’s affordable price range is also a major selling point. However the quality of the clothes is not sacrificed but maintains in sync with the mainline. It’s bound to become a most sought-after brand for the young fashion-loving fans.