AIA International Limited About AIA Hong Kong and AIA Macau AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have more than 15,000 financial planners*, as well as an extensive network of brokerage and bancassurance...
AIA International Limited About AIA Hong Kong and AIA Macau AIA Hong Kong and AIA Macau are subsidiaries of AIA Group Limited. AIA Group Limited established its operations in Hong Kong in 1931. We have more than 15,000 financial planners*, as well as an extensive network of brokerage and bancassurance partners who serve more than 1.8 million customers*. Our products range from individual life, group life, accident, medical and health, personal lines insurance to investment-linked products with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high net worth customers.* As of February 2016

Agency Product Marketing Director (Asia Pacific Region)

Job level Senior
Education Bachelor Degree
Location
Within Hong Kong
Employment type Full Time
Industry Insurance
Job function Marketing / Public Relations > Others
Sales / Business Development / Customer Service > Account Servicing
Sales / Business Development / Customer Service > Sales Management
Published On 03/12/2018
ref. Employer Ref. 20746

Duties and Responsibilities :

  • Leads and oversees the integrated product marketing campaigns;
  • Stations at Hong Kong agency office to formulate product marketing strategies and oversee execution of all marketing activities for achieving business goals;
  • Leads the team to provides intensive training to agency force for all range of products; financial planning knowledge & presentation;
  • Facilitates agency for company introduction and new products presentation as well as helps generate direct sales revenue to the company by providing high impact services and support to existing AIA and potential customers;
  • Plans long term strategy to enhance customer relationship, liaise with key stakeholders include internal departments and agency distribution to ensure continue service to existing customers and to improve world class customer experience 
  • Leads team to provide value added service to potential and or existing customer including organizing conferences, seminars, exhibitions and customer events;
  • Formulates marketing plans for agency distribution, to improve their competitiveness, provide update market information including product comparison; customer behavior; cultural changes and difference etc.

    Authority :

  1. Define in accordance with department’s delegation of authority

    Key Measuring Parameters :

  2. Attainment of the set objectives
  3. Adherence to company policies and departmental guidelines

    Specifications :

    Education, Experience and Knowledge:

  4. Degree Holder, preferably major in Business Management/ Marketing/ Finance/ Economics
  5. Minimum 5 years work experience in Marketing experience, of which 3 years work experience required in developing overseas market
  6. Overseas experience is preferred
  7. Excellent connection with high net worth clients in the region
  8. Solid experience in servicing high net worth clients in the region
  9. With professional knowledge in the insurance industry and passed in Insurance Intermediaries Qualifying Examination (IIQE) Paper I & III or possess Fellow, Life Management Institute (FLMI) designation would be an advantage

    Skills:

  1. Excellent communication and interpersonal skills
  2. Good presentation and public speaking skills
  3. Tactful and hands-on marketing skills
  4. Native Mandarin speaking and working level English

We offer an attractive remuneration package to the successful candidate. Please submit your application by clicking “” for our processing.

 

All personal information provided by applicant will be treated in strict confidence and used solely for recruitment purposes. The personal information will be used strictly in accordance with AIA’s personal data policies, a copy of which will be provided upon request. It is possible that information about the applicant or the applicant’s application will be shared with AIA and its related companies. AIA will retain all applications no longer than 24 months after which the documents will be destroyed.