AIA市場營銷經理(工作職責與銷售無關)

Job level Entry
Education Not applicable
Location
Quarry Bay Quarry Bay Hong Kong Island, Hong Kong
Employment type Full Time
Benefits 5-day week
Industry Insurance
Job function Marketing / Public Relations > Marketing - Brand / Product Management
Marketing / Public Relations > Marketing - General / Support
Marketing / Public Relations > Public Relation - Events Management
Published On 24/01/2018 2018-01-24 2018-02-23
Salary (HKD) $14,000 - $20,000 14000 20000

岗位职责:

  1. 了解保險行業,掌握市場動態,負責收集相關行業政策、競爭對手信息、客戶信息等,分析市場發展趨勢,把握用戶真實需求,制定不同市場的营销方案策划并帶領團隊落实推广;
  2. 根据市场营销计划,實現轄區內線上線下快速覆蓋,包括對應項目的策劃、創意、傳播、新媒體、線上活動頁面以及線下活動的整合營銷;對活動結果進行考核,對活動效果進行提能;
  3. 對接新媒體部門,負責產品,優惠政策,團隊和個人的營銷方案策劃,落实宣傳推廣工作,增加曝光度和影響力
  4. 制定與客戶間的長期戰略合作計劃,以及協助維護客戶關係。
  5. 负责香港区域内线下活动的执行

 

任职资格:

  1. 需要1-3年或以上線上或線下推廣經驗,熟悉渠道管理,營銷推廣,以及團隊運營,有香港或大陸線下推廣資源或相關渠道資源者優先考慮;
  2. 大学本科以上学历,市场营销、消费者心理学、广告学科、电子商务等专业优先考慮,其他专业對市場營銷有獨特見解者也可考虑,應屆畢業生視能力可考慮應聘經理助理職位;
  3. 有較強的信息收集及數據分析能力,能夠承受高強度的工作,對營銷包裝和客戶心理有較為深刻的認知或興趣;
  4. 具備管理能力、高效執行能力和團隊合作精神,有很強的跨部門協調及溝通能力;
  5. 語言要求為普通話,粵語,英語;

 

薪資福利:

15000-20000+業績提成

 

Job Description:

1. Acknowledge information about insurance market, searching information about policy, competitors, customers, market trends, etc;

2. Develop market plan according to customer need analysis;

3. Conduct promotion online and offline, including project planning, initiating, online promotion and offline integrated marketing;

4. Corporate with New Media department in team promotion, develop team exposure and media influence;

5. Organize offline activity in Hong Kong.

 

Requirements:

1. 1-3 years experience in marketing related industry, familiar with market chain management and team promotion ,candidates with market source in HK and the mainland will be preferred;

2. Degree or above, disciplines related to marketing, customer psychology, advertisement and ecommerce will be preferred;

3. Good command in searching information and data analysis, capable to work under pressure, passionate in marketing promotion and customer psychology;

4. Good communication skills, leading the role of a leader and a good team player;

5. Good command in Mandarin, Cantonese and English.

 

Salary: Basis range 15000-20000 + Commission bonus