Atrium HR Consulting is a recruitment services provider working alongside some of the biggest firms in Hong Kong.Atrium HR Consulting offer a bespoke service provided by experienced global HR professionals. Our team of specialists work with some of the most prestigious clients across the globe and headhunt...

Atrium HR Consulting is a recruitment services provider working alongside some of the biggest firms in Hong Kong.

Atrium HR Consulting offer a bespoke service provided by experienced global HR professionals. Our team of specialists work with some of the most prestigious clients across the globe and headhunt top caliber candidates.
From permanent and contract roles to consultancy services, we’ll help you find the people you need.

APAC Product Manager- Interventional Imaging

Job level Middle
Work exp Minimum 5 Years
Education Bachelor Degree
Skill Marketing, SALES, Medical Sales
Language Chinese - Cantonese, Chinese - Mandarin, English
Location
Within Hong Kong
Employment type Full Time
Benefits Discretionary bonus
Industry Beauty / Health Care / Sports / Fitness
Job function Health / Fitness / Beauty Care / Recreation > Sales / Customer Services
Published On 28/05/2019
ref. 637263892732

APAC Product Manager – Interventional Imaging – Hong Kong 

Our client, a pharma firm dedicated to medical imaging, seeks a confident and outgoing APAC Product Manager with extensive marketing and sales experience.

Role Profile

Role Title: APAC Product Manager – II

Reporting to: APAC Sales and Marketing Manager – II

Location: Hong Kong

Role Purpose

The main goals & objectives of the Asia-Pacific Product Manager – II is to enhance the II brands’ equities by implementing the II BU global strategy at the Asia-Pacific level and by maximizing the local tactics. Objective is to generate visibility, value, sales & profits.

Current brands include Lipiodol Ultra-Fluid (LUF), Patent-Blue V (PBV), Vectorio and may include in the future other brands or businesses deriving from Business Development & Licensing opportunities in the field of Interventional Radiology & Oncology (Theranostic) yet not excluding opportunities in other clinical medical unmet needs, particularly in women’s healthcare.

Main Responsibilities

  • Work with II BU Marketing & Public Affairs Corporate Director as well as General Managers to improve brands value & equities
  • Improve product marketability & profitability by researching, identifying, and capitalizing on market opportunities
  • Influence several internal & external key stakeholders by articulating the II brands clinical differentiation effectively & powerfully
  • Identify marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s local footprints, forecasting projected business, establishing targeted market share
  • Design & execute yearly marketing plan aligned with budget
  • Meet marketing objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.
  • Implement II BU marketing promotional tools & adjust them at local Asia-Pacific level
  • Frame brand footprint at major communication events (congresses, workshops, symposia & local customers centric events) in all Asia Pacific.
  • Work with the Medical team in tandem to ensure medico-marketing training of key internal & external stakeholders in the Asia-Pacific region
  • KOL management (design & conduct KOL management program)
  • Map-out market trends through identifying customer’s insight thanks to market research, competitive intelligence data gathering & analysis
  • Provides information by collecting, analyzing, and summarizing data and trends
  • Maintain & develop the knowledge of II brands with internal partners & external key stakeholders such as distributors, GPO, governmental agencies, Public Affairs managers
  • Coordinates all daily & necessary activities around II brands
  • Coach & develop marketing staffs of Asia-Pacific on II brands for personal development
  • Design Temporary Use Authorization business cases (GO/ NOGO submission)
  • Monitor the impact of marketing actions via the CRM and adapt local strategy accordingly
  • Work on upstream marketing activities with II BU & local affiliates to prepare further brands & products launches & introductions
  • Work on upstream marketing activities with II BU & local affiliates as well as Business Development & Licensing to prepare further businesses opportunities, acquired or co-marketed

Qualifications 

  • High-level numerical reasoning & analytical skills
  • Strong leadership & sense of ambassadorship
  • Excellent presentation skills
  • Proficiency in English as well as Korean & Japanese
  • Excellent interpersonal communication skills
  • Passion & drive
  • Ability to coach, mentor & develop marketing teams of internal & external key stakeholders
  • Ability to influence
  • Ability to work beyond borders & beyond cultures
  • Ability to travel frequently within Asia
  • Proficiency in Chinese Mandarin a plus

Education

  • 8+ years sales/marketing experience in the pharmaceutical industry and / or the medical devices industry
  • 5+ years’ experience in product marketing management
  • Oncology/OBGNs experience a plus