Asia Miles, Asia’s leading travel and lifestyle rewards programme, was launched in February 1999 and has more than 11 million members and over 700 programme partners worldwide. Asia Miles aims to deliver Life Rewarded and offers members extensive opportunities to earn miles by spending daily from...

Asia Miles, Asia’s leading travel and lifestyle rewards programme, was launched in February 1999 and has more than 11 million members and over 700 programme partners worldwide.

Asia Miles aims to deliver Life Rewarded and offers members extensive opportunities to earn miles by spending daily from a wide range of travel and lifestyle categories including flights, hotels, dining, financial services, retail, technology brands and much more.

With 26 airline partners, Asia Miles members can earn miles when flying to more than 1,000 destinations worldwide. With 400 dining outlets to choose from, Asia Miles offers one of the largest ranges of lifestyle food & beverage options in Asia to earn miles.

In addition to flight awards, Asia Miles members can also redeem miles and enjoy fabulous awards such as hotel stays at 60,000 hotels, car rental services in 20 countries and over 35,000 lifestyle and experience awards.

Asia Miles is open to anyone aged 2 or above and is free to join.

Managed and operated by Asia Miles Limited, the travel and lifestyle rewards programme is a wholly owned subsidiary of Cathay Pacific Airways Limited.

 

Assistant Digital Experience Manager

Job level Middle
Work exp Minimum 5 Years
Education Not applicable
Location
Tung Chung
Employment type Full Time
Benefits 5-day week, Insurance plan, Medical plan, Performance bonus, Transportation allowance, Travel allowance
Industry Travel / Tourism
Job function Marketing / Public Relations > Others
Marketing / Public Relations > Marketing - Digital Marketing
Published On 05/11/2019

Key Responsibilities

  • Support the email marketing strategy and campaign operations alongside marketing, branding, and member engagement teams run successful automated and personalised email campaigns
  • Optimise and enforce email guidelines as to how to engage with our members. Ensure that our emails are optimised in delivery and content means
  • Input, test, and send emails using Adobe Campaign. Ensure spam regulation compliance.
  • Own all email related metrics, including deliverability, opens, and clicks, and use results to drive future action
  • Stay current with email marketing best practises, strategies, and industry standards
  • Build and Maintain strong relationships with internal and external stakeholders to design and execute marketing campaigns 
  • Advise and design campaign workflows with touchpoints that can be orchestrated across digital channels such as e-mail, website, mobile app, push notifications, and social media 
  • Carry out data operations activities to optimise targeting through segments, event triggers, list generation, and automation streams
  • Maintain backlog for features and requirements for Adobe Campaign platform enhancements and develop action plans based on prioritisation and budget

 

Knowledge, Skills & Qualifications 

  • Solid knowledge with marketing automation/ email platforms such as Adobe Campaign, Salesforce, Oracle Eloqua and Emarsys. Experience creating and driving successful campaigns 
  • Experience with loyalty programs, travel industries, or categories requiring multi-channel direct marketing 
  • Previous working experience with data analytics and insight teams is preferred 
  • Good communicator to articulate data and complex technical processes to stakeholders
  • Knowledge of best practises for email creative and templates, segmentation, dynamic content, testing methodologies a plus 
  • Strong knowledge of Excel and HTML and ability to learn technical systems quickly preferred 

Asia Miles is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful.

All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.